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Digital Marketing Education Program by RMN Company ANNEX-1 Digital Marketing Channels Primarily, there are two digital marketing channels: Web and Mobile. Out of these two, Web is widely used while mobile has some limitations, as mobile technology is not yet fully developed. As a mobile handset’s small screen size and its short battery life are among the major irritants for consumers, it’s difficult to run multimedia digital marketing campaigns on mobile devices. Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Bhubaneswar, November 2012 Moreover, mobiles’ reach is also dependent on network operators. Thus, like TV, mobile marketing has limited reach. Currently, mobile phones are mostly used for SMS-based brand messaging. Using Web-based sales and marketing channels, you can also sell your products and services to buyers in your local as well as export markets. On the other hand, Web does not have any such limitations. With its flexible information management structure, Web can connect your business in all parts of the world. As Web is always on, it ensures business continuity. You can not only convey your brand messages through Web-based sales and marketing channels, but you can also sell your products and services to buyers in your local as well as export markets. Web helps you stay connected around the clock. Page 10 of 18
Digital Marketing Education Program by RMN Company ANNEX-1 Digitally Connected World Today, the adoption of digital technologies is an imperative for all businesses that are targeting growth. As most consumers are digitally connected and spend most of their time on the Web, businesses need to develop a follow-the-consumer approach. That means, the brand communications should follow the consumers wherever they are, all the time. With the proliferation of digital platforms, the traditional communication channels are losing their importance because most consumer eyeballs are shifting toward digital. And businesses are redesigning their marketing strategies that revolve around digital media. As most consumers are digitally connected and spend most of their time on the Web, businesses need to develop a follow-the-consumer approach. You can estimate the level of digital growth from these numbers. Today, in the world population of 7 billion, there are more than 2 billion Internet users who are using Internet to get all types of information from the Web while more than 4 billion users have mobile phones. That means, approximately one in every 4 persons is using Internet and one in every 2 owns a mobile device. UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012 Social media, which is a relatively new phenomenon on the Web, connects 1.5 billion people all across the world. And there are nearly 1 billion Websites that are constantly delivering information to the users. And this digital network is still expanding phenomenally. So, can you ignore this digitally connected world where your consumers reside? No. You need to plan your transition from traditional to digital. The sooner the better. Page 11 of 18
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