Download File Training on Digital Marketing for ... - UNIDO-ICAMT
Download File Training on Digital Marketing for ... - UNIDO-ICAMT
Download File Training on Digital Marketing for ... - UNIDO-ICAMT
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<strong>Digital</strong> <strong>Marketing</strong> Educati<strong>on</strong> Program by RMN Company<br />
ANNEX-1<br />
Need <strong>for</strong> <strong>Digital</strong> <strong>Marketing</strong><br />
While using digital marketing, the underlying principles of marketing remain the same that you normally<br />
use in traditi<strong>on</strong>al marketing. However, the business results achieved through digital marketing are far<br />
better than those got with traditi<strong>on</strong>al techniques.<br />
Moreover, it is important to note that <strong>for</strong> most businesses, digital marketing is not supposed to replace<br />
traditi<strong>on</strong>al approach. Rather, it supplements and significantly improves the traditi<strong>on</strong>al marketing ef<strong>for</strong>ts.<br />
The biggest advantage of digital is its reach. <strong>Digital</strong> channels can c<strong>on</strong>nect your business everywhere in<br />
the world where computer and Internet can be used. Traditi<strong>on</strong>al marketing methods have limited reach.<br />
For example, a newspaper or a magazine can have circulati<strong>on</strong> in the local areas. And a TV program<br />
cannot go bey<strong>on</strong>d its prescribed territory.<br />
<strong>Digital</strong> channels can c<strong>on</strong>nect your<br />
business everywhere in the world where<br />
computer and Internet can be used.<br />
So, your brand advertisement in a publicati<strong>on</strong> or TV will have <strong>on</strong>ly limited reach. <strong>Digital</strong> overcomes this<br />
limitati<strong>on</strong>. Moreover, the cost of brand promoti<strong>on</strong> with digital is negligibly small as compared to traditi<strong>on</strong>al<br />
means of promoti<strong>on</strong>.<br />
That’s not all. While using digital channels, you can deliver your brand messages instantly. And you can<br />
also schedule the delivery of messages in such a way that they reach out to your buyers when they are<br />
ready to receive them.<br />
A benefit of digital plat<strong>for</strong>ms is that you can<br />
empirically measure the impact of your<br />
marketing campaigns.<br />
Another benefit of digital plat<strong>for</strong>ms is that you can empirically measure the impact of your marketing<br />
campaigns. Thus, you are in a better positi<strong>on</strong> to estimate your Return <strong>on</strong> Investment (RoI) made <strong>on</strong> digital<br />
marketing programs.<br />
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