Download File Training on Digital Marketing for ... - UNIDO-ICAMT

Digital Marketing Education Program by RMN Company
ANNEX-1
Digital Marketing
Although digital marketing is a dynamic subject, a practical definition for digital marketing can be: the
use of digital technologies for brand communications, consumer engagement, sales, and after-sales
support – in the current always-on business world.
Digital marketing is also called interactive marketing, online marketing, Web marketing, or Internet
marketing. It uses computer technology and Internet to achieve its objectives.
Digital marketing is the use of digital
technologies for brand communications,
consumer engagement, sales, and after-sales
support – in the current always-on business
world.
The most important component of digital marketing is content, which can be in the form of text, pictures,
graphics, animation, audio, or video.
Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012
In today’s closely connected world, it is not possible to achieve organizational targets without using the
right content, delivered to the right audience, at the right time, using the right communications channels.
As content is the backbone of any digital
marketing exercise, you need to create and
deliver fresh content for all types of
consumers using various digital components.
As content is the backbone of any digital marketing exercise, you need to create and deliver fresh content
for all types of consumers using various digital components.
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