Download File Training on Digital Marketing for ... - UNIDO-ICAMT

Digital Marketing Education Program by RMN Company
ANNEX-1
Traditional Marketing
When we use digital technologies, the principles of traditional marketing remain intact. In fact, digital
marketing is used to improve traditional marketing approach.
Product development, for example, will be required for traditional as well as digital marketing. However, in
the latter case, we will need to improve the product development process bringing more quality into it
because now we will be targeting global consumers and facing a tougher competition.
Your new pricing will be based on a lowmargin-high-volume
formula. With lower
pricing, you can be more competitive in the
market.
Similarly, the product positioning will be more prudent keeping in view the expanded consumer base. As
digital marketing is supposed to increase your sales volumes, you can redefine your product pricing which
can be based on lower margins. So, your new pricing will be based on a low-margin-high-volume formula.
With lower pricing, you can be more competitive in the market.
Digital marketing won’t change the
traditional marketing systems. But it will
make them stronger to achieve business
growth for your company.
When your consumer base expands with the help of digital marketing, you will need to create new
channels in different markets to distribute and sell your products and services. Moreover, you will make
more robust marketing communications processes to promote your brands using digital platforms.
Thus, digital marketing won’t change the traditional marketing systems. But it will make them stronger to
achieve business growth for your company.
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