Download File Training on Digital Marketing for ... - UNIDO-ICAMT

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Digital Marketing Education Program by RMN Company ANNEX-1 Course Modules The i-Marketer course will cover the following modules using a systematic instructional methodology. Traditional Marketing Concepts Digital Marketing Concept Need for Digital Marketing Digital Marketing Channels Digital Marketing Components Social Media Management Digital Advertising Platforms Digital Ad Pricing Search Engine Marketing Digital Impact Analysis The above modules are structured under three main subject areas: Marketing, Resources, and Advertising. Page 6 of 18
Digital Marketing Education Program by RMN Company ANNEX-1 Traditional Marketing When we use digital technologies, the principles of traditional marketing remain intact. In fact, digital marketing is used to improve traditional marketing approach. Product development, for example, will be required for traditional as well as digital marketing. However, in the latter case, we will need to improve the product development process bringing more quality into it because now we will be targeting global consumers and facing a tougher competition. Your new pricing will be based on a lowmargin-high-volume formula. With lower pricing, you can be more competitive in the market. Similarly, the product positioning will be more prudent keeping in view the expanded consumer base. As digital marketing is supposed to increase your sales volumes, you can redefine your product pricing which can be based on lower margins. So, your new pricing will be based on a low-margin-high-volume formula. With lower pricing, you can be more competitive in the market. Digital marketing won’t change the traditional marketing systems. But it will make them stronger to achieve business growth for your company. When your consumer base expands with the help of digital marketing, you will need to create new channels in different markets to distribute and sell your products and services. Moreover, you will make more robust marketing communications processes to promote your brands using digital platforms. Thus, digital marketing won’t change the traditional marketing systems. But it will make them stronger to achieve business growth for your company. Page 7 of 18
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