Download File Training on Digital Marketing for ... - UNIDO-ICAMT

More documents

Recommendations

Info

Digital Marketing Education Program by RMN Company ANNEX-1 About the Program With the proliferation of digital technologies, today it has become an imperative for businesses of all types to adopt digital platforms for their business processes. Among these processes, business communication is an important area where digital can play a special role. While traditional methods of business communications have many limitations in the contemporary alwayson environment, digital tools and techniques promise to overcome those limitations and help you communicate with your buyers, suppliers, employees, partners, and other stakeholders in all parts of the world. Moreover, digital channels help you reach out to new buyers and market your brands in those global terrains that you could not cover with archaic, old-fashioned marketing means. Thus, digital marketing results in business growth. Digital tools and techniques promise to help you communicate with your buyers, suppliers, employees, partners, and other stakeholders in all parts of the world. Obviously, the demand for digital is greater than the supply while there’s always a scarcity of digital marketing skills. It is difficult for companies to create internal resources and there are not many digital marketing schools that can produce employable workforce. To address this growing need for digital marketing and equip small and medium businesses (SMBs) with requisite skills, RMN Company has launched its digital marketing education initiative i-Marketer. The main objective of the program is to sensitize small and medium enterprises (SMEs) in the manufacturing sector about the efficient use of information and communications technology. This education program is being offered in association with United Nations Industrial Development Organization (UNIDO) International Center for Advancement of Manufacturing Technology (UNIDO- ICAMT). The main objective of the program is to sensitize small and medium enterprises (SMEs) in the manufacturing sector about the efficient use of information and communications technology (ICT) including digital platforms for achieving business growth. Page 4 of 18
Digital Marketing Education Program by RMN Company ANNEX-1 Course Objectives The objective of our i-Marketer course is to impart the fundamental knowledge about the digital marketing concepts while relating them with traditional marketing with which the participants are more familiar. This method of instructions is supposed to simplify the delivery of training to the participants. While the training happens in an interactive, participatory ambiance, the concepts are explained through real-life business scenarios. Among the objectives of the program is to equip the participants understand the digital marketing fundamentals and apply their skills in their respective business roles. The course contents are specially designed for corporate executives to provide them with ample perspective about the digital technologies for brand communications. The course contents are specially designed for corporate executives to provide them with ample perspective about the digital technologies for brand communications so that they could understand the finer nuances of digitally connected business world. After attending the training program, it will be much easier for participants to further study the subject on their own to meet the specific requirements of their organizations. As this is a crash course, its scope is to explain the “What-Is” part of digital communications – and not the “How-To” part. In other words, the course will let participants know the concepts but they will need further support to implement these concepts in their working environment. Page 5 of 18
Page 1 and 2: Training Programme
Page 3 and 4: Training Programme
Page 5 and 6: Digital Marketing Training<
Page 7 and 8: Company Visits for Digital Marketin
Page 9: The strategy will cover content and
Page 13: Digital Marketing Education Program
Page 17 and 18: Digital Marketing Education Program
Page 29 and 30: QAF PI O5 01

Download File Training on Digital Marketing for ... - UNIDO-ICAMT

Create successful ePaper yourself

Delete template?

Save as template?