Download File Training on Digital Marketing for ... - UNIDO-ICAMT

<strong>Training</strong> Programme on Digital
Marketing for SMEs in Delhi NCR
December 2012
Delhi
by RMN Media Network

Content
S. No Details Page No
A <strong>Training</strong> on Digital Marketing for SMEs in Delhi 3
A.1 Preamble 3
A.2 Methodology 3
A.3 Proceedings 4
A.4 Analysis of Interactions 6
List of Participants 8
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<strong>Training</strong> Programme on Digital
Marketing for SMEs in Delhi NCR
27 December 2012
Delhi
by RMN Media Network
National Programme for Developing Plastics Manufacturing Industry in India
UNIDO-ICAMT
3

Report on Digital Marketing <strong>Training</strong> Programme for SMEs in Delhi NCR
Conducted by Raman Media Network
December 2012
A.1 Preamble
The objective of the programme was to spread awareness among small and medium enterprises (SMEs)
in the plastic sector on the use of digital technologies to improve their marketing processes while
targeting domestic as well as export markets.
Schedule
The programme covered about 20 plastics manufacturing units in Delhi NCR during December 2012.
Faculty
Mr. Rakesh Raman, Raman Media Network (RMN)
A.2 Methodology
• Presentation using computer-based audio-visual content (submitted)
• Distribution of printed literature on the course content (submitted)
• Field visits to meet individual units selected by UNIDO ICAMT to address their specific issues related
to digital marketing
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Digital Marketing <strong>Training</strong> Programme in New Delhi
A.3 Proceedings – Delhi NCR
On December 27, 2012 Mr. Rakesh Raman held the digital marketing training session in New Delhi.
During December 20-26, 2013 digital marketing orientation was carried out with field visits to meet the
business executives from SMEs selected by UNIDO ICAMT.
Mr. Rakesh Raman along with Mr. Mihir Banerji, National Consultant, Plastic Project, Delhi visited the
following member units for detailed meetings with the top business executives to explain about the use of
digital marketing for their business expansion.
1. Prayag Polytech Pvt. Ltd. (Bhiwadi) – Mr. R.K. Aggarwal and his team
2. Agroha Colourtec (Bhiwadi) – Mr. R.K. Aggarwal and his team
3. G. Poly Flex Pvt. Ltd. (Faridabad) – Ms. Shalu Sharma
4. Pluss Polymers Pvt. Ltd. (Gurgaon) – Mr. Samit Jain
5. Sukriti Enterprises Pvt. Ltd. (Gurgaon) – Mr. Vikas Jain
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Factory Visits for Digital Marketing <strong>Training</strong> Programme in Delhi - Bhiwadi
Agenda
• Information Technology (IT) Applications for Industrial Units
• Digital Marketing Overview
• Demand vs. Supply Analysis
• Traditional vs. Digital Marketing Concepts
• Digital Marketing Channels
• Digital Advertising & Marketing Methods
• Social Media for Product Promotions
• Digital Media Impact Analysis
• Content Management
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Company Visits for Digital Marketing <strong>Training</strong> Programme in Delhi - Bhiwadi
A.4 Interactive Sessions and Analysis
1. The interactive sessions began by delineating the fundamentals of marketing, limitations of traditional
marketing and the advantages of digital marketing. Almost all the industrial units covered in the
programme are not quite clear about the marketing and marketing communications (marcom)
concepts. So, they are merely using traditional sales techniques to sell their products. It will be very
difficult for them to expand their businesses without understanding the modern-day marketing
methods and then applying information technology (IT) and digital tools to meet their business
objectives.
2. All the companies covered under the programme have inadequate skills to deploy and use
technology in general. As the use of digital platforms for marketing is supposed to be a part of the
overall technology implementation process in an organization, it may not be possible for them to use
digital marketing techniques for their business growth without adopting technology as a corporate
culture.
3. Almost all the companies are using the old-generation Web and have created their static Websites.
Some don’t have even their Websites. And they admit that static Websites are not quite helpful for
their brand promotion. When they were explained about the contemporary Web 2.0 (collaborative
Web), all are eager to adopt it for their marketing activities. However, there is an acute shortage of
skills in India for handling digital content and communications work using latest technology platforms.
Since most of these companies work with limited marketing budgets, they will not be able to hire
external resources that are very expensive. Likewise, it is not possible for them to create internal
resources to handle digital marketing work.
4. As the companies covered under the programme do not understand content and marcom concepts,
their traditional marketing literature (including company profiles, product information, brochures, etc.)
is not in order. Digital marketing will be helpful if their basic marketing literature is created in a
professional manner.
5. While digital marketing can open up business opportunities for these SMEs in export markets, they
need to improve their product quality with competitive pricing by automating their various business
processes to cut costs and increase productivity.
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Recommendations
Factory Visits for Digital Marketing <strong>Training</strong> Programme in Delhi - Gurgaon
1. These SMEs should be provided a complete handholding to help them build their dedicated
marketing departments that should be able to implement the integrated marketing strategy (using
traditional as well as digital channels) in a phased manner.
2. A collaborative digital marketing strategy can be made and implemented at the state or SME cluster
level for promoting the brands of individual companies in the domestic as well as export markets
through a common platform.
3. A new dedicated Website can be created to provide these companies with regular educative
information using multimedia technologies. Raman Media Network (RMN) Company can offer its
services for carrying out this project.
4. It is extremely difficult to implement technology solutions without having good knowledge of English
language. Exclusive English language training programmes should be organized for SMEs.
5. As marketing activities will be effective if the marketing content is strong, all business units need to
acquire business communication skills. Special soft skills and business communication skills
programmes should be organized for these business units. For this, Raman Media Network (RMN)
Company can offer its services.
6. Digital marketing must be introduced as a compulsory subject in the local educational institutes that
produce workforce for plastics manufacturing units. Raman Media Network (RMN) Company can offer
its services to introduce these courses.
Raman Media Network (RMN) Company can offer its services to make end-to-end strategy to help SMEs
use digital platforms effectively to promote their businesses in the domestic as well as export markets.
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The strategy will cover content and communications needs of different companies along with human
resource development areas.
Feedback
Highlights of the feedback provided by participants:
“Web 2.0 was a revelation, awareness to digital marketing enlightening”
“We will give now more importance to the website and improve its content.”
“Came to know of many new ways of marketing, still to apply and check the results”
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Digital Marketing Education Program by RMN Company
ANNEX-1
Digital Marketing Education Program
i-Marketer
by
Raman Media Network (RMN) Company
www.rmncompany.com
In Association with
United Nations Industrial Development Organization (UNIDO)
(International Center for Advancement of Manufacturing Technology)
December 2012
Author: Rakesh Raman
Copyright © 2012 by Raman Media Network (RMN) Company. All rights reserved.
No part of this literature should be copied, reproduced, translated or stored in a retrieval system or transmitted in any other form or
by any means including electronic, mechanical, recording or photocopying – without the prior written permission of the producer –
Raman Media Network (RMN) Company.
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Digital Marketing Education Program by RMN Company
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C O N T E N T S
About the Program 4
Course Objectives 5
Course Modules 6
Traditional Marketing 7
Digital Marketing 8
Need for Digital Marketing 9
Digital Marketing Channels 10
Digitally Connected World 11
Digital Marketing Methods 12
Digital Advertising 13
Digital Ad Pricing 14
Online Social Media 15
Digital Marketing Impact Analysis 16
About the Author 17
About RMN Company 18
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Digital Marketing Education Program by RMN Company
ANNEX-1
About the Program
With the proliferation of digital technologies, today it has become an imperative for businesses of all
types to adopt digital platforms for their business processes. Among these processes, business
communication is an important area where digital can play a special role.
While traditional methods of business communications have many limitations in the contemporary alwayson
environment, digital tools and techniques promise to overcome those limitations and help you
communicate with your buyers, suppliers, employees, partners, and other stakeholders in all parts of the
world.
Moreover, digital channels help you reach out to new buyers and market your brands in those global
terrains that you could not cover with archaic, old-fashioned marketing means. Thus, digital marketing
results in business growth.
Digital tools and techniques promise to help
you communicate with your buyers,
suppliers, employees, partners, and other
stakeholders in all parts of the world.
Obviously, the demand for digital is greater than the supply while there’s always a scarcity of digital
marketing skills. It is difficult for companies to create internal resources and there are not many digital
marketing schools that can produce employable workforce.
To address this growing need for digital marketing and equip small and medium businesses (SMBs) with
requisite skills, RMN Company has launched its digital marketing education initiative i-Marketer.
The main objective of the program is to sensitize
small and medium enterprises (SMEs) in the
manufacturing sector about the efficient use of
information and communications technology.
This education program is being offered in association with United Nations Industrial Development
Organization (UNIDO) International Center for Advancement of Manufacturing Technology (UNIDO-
ICAMT).
The main objective of the program is to sensitize small and medium enterprises (SMEs) in the
manufacturing sector about the efficient use of information and communications technology (ICT)
including digital platforms for achieving business growth.
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Digital Marketing Education Program by RMN Company
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Course Objectives
The objective of our i-Marketer course is to impart the fundamental knowledge about the digital
marketing concepts while relating them with traditional marketing with which the participants are more
familiar. This method of instructions is supposed to simplify the delivery of training to the participants.
While the training happens in an interactive, participatory ambiance, the concepts are explained through
real-life business scenarios. Among the objectives of the program is to equip the participants understand
the digital marketing fundamentals and apply their skills in their respective business roles.
The course contents are specially designed for
corporate executives to provide them with ample
perspective about the digital technologies for
brand communications.
The course contents are specially designed for corporate executives to provide them with ample
perspective about the digital technologies for brand communications so that they could understand the
finer nuances of digitally connected business world.
After attending the training program, it will be much easier for participants to further study the subject on
their own to meet the specific requirements of their organizations.
As this is a crash course, its scope is to explain the “What-Is” part of digital communications – and not the
“How-To” part. In other words, the course will let participants know the concepts but they will need further
support to implement these concepts in their working environment.
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Digital Marketing Education Program by RMN Company
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Course Modules
The i-Marketer course will cover the following modules using a systematic instructional methodology.
Traditional Marketing Concepts
Digital Marketing Concept
Need for Digital Marketing
Digital Marketing Channels
Digital Marketing Components
Social Media Management
Digital Advertising Platforms
Digital Ad Pricing
Search Engine Marketing
Digital Impact Analysis
The above modules are structured under three main subject areas: Marketing, Resources, and
Advertising.
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Traditional Marketing
When we use digital technologies, the principles of traditional marketing remain intact. In fact, digital
marketing is used to improve traditional marketing approach.
Product development, for example, will be required for traditional as well as digital marketing. However, in
the latter case, we will need to improve the product development process bringing more quality into it
because now we will be targeting global consumers and facing a tougher competition.
Your new pricing will be based on a lowmargin-high-volume
formula. With lower
pricing, you can be more competitive in the
market.
Similarly, the product positioning will be more prudent keeping in view the expanded consumer base. As
digital marketing is supposed to increase your sales volumes, you can redefine your product pricing which
can be based on lower margins. So, your new pricing will be based on a low-margin-high-volume formula.
With lower pricing, you can be more competitive in the market.
Digital marketing won’t change the
traditional marketing systems. But it will
make them stronger to achieve business
growth for your company.
When your consumer base expands with the help of digital marketing, you will need to create new
channels in different markets to distribute and sell your products and services. Moreover, you will make
more robust marketing communications processes to promote your brands using digital platforms.
Thus, digital marketing won’t change the traditional marketing systems. But it will make them stronger to
achieve business growth for your company.
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Digital Marketing Education Program by RMN Company
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Digital Marketing
Although digital marketing is a dynamic subject, a practical definition for digital marketing can be: the
use of digital technologies for brand communications, consumer engagement, sales, and after-sales
support – in the current always-on business world.
Digital marketing is also called interactive marketing, online marketing, Web marketing, or Internet
marketing. It uses computer technology and Internet to achieve its objectives.
Digital marketing is the use of digital
technologies for brand communications,
consumer engagement, sales, and after-sales
support – in the current always-on business
world.
The most important component of digital marketing is content, which can be in the form of text, pictures,
graphics, animation, audio, or video.
Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012
In today’s closely connected world, it is not possible to achieve organizational targets without using the
right content, delivered to the right audience, at the right time, using the right communications channels.
As content is the backbone of any digital
marketing exercise, you need to create and
deliver fresh content for all types of
consumers using various digital components.
As content is the backbone of any digital marketing exercise, you need to create and deliver fresh content
for all types of consumers using various digital components.
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Digital Marketing Education Program by RMN Company
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Need for Digital Marketing
While using digital marketing, the underlying principles of marketing remain the same that you normally
use in traditional marketing. However, the business results achieved through digital marketing are far
better than those got with traditional techniques.
Moreover, it is important to note that for most businesses, digital marketing is not supposed to replace
traditional approach. Rather, it supplements and significantly improves the traditional marketing efforts.
The biggest advantage of digital is its reach. Digital channels can connect your business everywhere in
the world where computer and Internet can be used. Traditional marketing methods have limited reach.
For example, a newspaper or a magazine can have circulation in the local areas. And a TV program
cannot go beyond its prescribed territory.
Digital channels can connect your
business everywhere in the world where
computer and Internet can be used.
So, your brand advertisement in a publication or TV will have only limited reach. Digital overcomes this
limitation. Moreover, the cost of brand promotion with digital is negligibly small as compared to traditional
means of promotion.
That’s not all. While using digital channels, you can deliver your brand messages instantly. And you can
also schedule the delivery of messages in such a way that they reach out to your buyers when they are
ready to receive them.
A benefit of digital platforms is that you can
empirically measure the impact of your
marketing campaigns.
Another benefit of digital platforms is that you can empirically measure the impact of your marketing
campaigns. Thus, you are in a better position to estimate your Return on Investment (RoI) made on digital
marketing programs.
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Digital Marketing Education Program by RMN Company
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Digital Marketing Channels
Primarily, there are two digital marketing channels: Web and Mobile. Out of these two, Web is widely
used while mobile has some limitations, as mobile technology is not yet fully developed.
As a mobile handset’s small screen size and its short battery life are among the major irritants for
consumers, it’s difficult to run multimedia digital marketing campaigns on mobile devices.
Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Bhubaneswar, November 2012
Moreover, mobiles’ reach is also dependent on network operators. Thus, like TV, mobile marketing has
limited reach. Currently, mobile phones are mostly used for SMS-based brand messaging.
Using Web-based sales and marketing channels, you
can also sell your products and services to buyers in
your local as well as export markets.
On the other hand, Web does not have any such limitations. With its flexible information management
structure, Web can connect your business in all parts of the world. As Web is always on, it ensures
business continuity.
You can not only convey your brand messages through Web-based sales and marketing channels, but
you can also sell your products and services to buyers in your local as well as export markets. Web helps
you stay connected around the clock.
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Digital Marketing Education Program by RMN Company
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Digitally Connected World
Today, the adoption of digital technologies is an imperative for all businesses that are targeting growth.
As most consumers are digitally connected and spend most of their time on the Web, businesses need to
develop a follow-the-consumer approach. That means, the brand communications should follow the
consumers wherever they are, all the time.
With the proliferation of digital platforms, the traditional communication channels are losing their
importance because most consumer eyeballs are shifting toward digital. And businesses are redesigning
their marketing strategies that revolve around digital media.
As most consumers are digitally connected and
spend most of their time on the Web, businesses
need to develop a follow-the-consumer approach.
You can estimate the level of digital growth from these numbers. Today, in the world population of 7
billion, there are more than 2 billion Internet users who are using Internet to get all types of information
from the Web while more than 4 billion users have mobile phones. That means, approximately one in
every 4 persons is using Internet and one in every 2 owns a mobile device.
UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012
Social media, which is a relatively new phenomenon on the Web, connects 1.5 billion people all across
the world. And there are nearly 1 billion Websites that are constantly delivering information to the users.
And this digital network is still expanding phenomenally.
So, can you ignore this digitally connected world where your consumers reside? No. You need to plan
your transition from traditional to digital. The sooner the better.
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Digital Marketing Education Program by RMN Company
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Digital Marketing Methods
There are various digital components that can carry your brand content and deliver it to the consumers.
You need to customize your content for a particular component.
Website is the most important of these components that companies or brands must have for all their
brand communication needs. You can also have a smaller Website – called a microsite – for a sub-brand
or a particular brand campaign. A microsite resides within a Website.
Similarly, a blog (also called Weblog) can be an independent Website or part of a site for a company.
Blogs are also used to regularly communicate with your buyers, employees, suppliers and others.
Blogs are used to regularly communicate with your
buyers, employees, suppliers and others.
As you have seen that direct mailers are widely used by traditional marketers to stay in touch with buyers,
the direct mailing in digital marketing is done through electronic direct mailers or eDMs. This is a very
effective digital method for marketing your products and services.
On the mobiles side, mobile messaging is a widely used marketing technique while mobile applications,
mobile games, mobile social networking are also used for mobile marketing.
Moreover, press releases for media communications, corporate and product videos, animations, etc. are
among the other methods used for digital marketing.
The high-end marketing content components
may include infomercials, digital comics,
Webisodes, and Internet memes.
The high-end marketing content components may include infomercials, digital comics, Webisodes, and
Internet memes.
All these components are like content vehicles that travel on the Internet or mobile networks to deliver
your content to the consumers. As these content vehicles are not useful without content, you can see that
content is the backbone of any marketing exercise.
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Digital Marketing Education Program by RMN Company
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Digital Advertising
As we have seen in traditional marketing, advertising is among the most popular forms of brand
promotion. Digital media offers multiple ways to companies that they can use to advertise their products
and services.
Digital ads can be in the form of banners, embedded links or plain text. The banners are created in
standard-sized rectangles or squares that appear as still images, videos or animations on Websites.
Embedded links and text links are also among the ad formats that give users more information when they
click on them.
All ads in different formats are linked (or
hyperlinked) with other Web pages that carry
detailed information about a company, its
products and services.
All ads in different formats are linked (or hyperlinked) with other Web pages that carry detailed
information about a company, its products and services.
Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012
You can advertise through ad exchanges that work as online, automated interfaces between advertisers
and publishers. You can also directly contact the publishers of media properties to display your ads.
Similarly, you can advertise through search engines.
The search engine ads appear alongside the search results when a user is searching for some
information related to your brand or industry.
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Digital Marketing Education Program by RMN Company
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Digital Ad Pricing
Like in the case of newspapers, magazines or TV, the ad rates differ on different digital media properties
depending on their popularity among the consumers. There are various ad pricing models that you can
choose based on your requirement.
For example, in the Cost per Click (CPC) model, the advertisers pay to the publishers when a consumer
clicks on their text or banner ad unit. Cost per millennium (CPM) rates are based on the impressions
instead of clicks. Advertisers pay a certain amount to the publishers for every 1,000 impressions served
through their Web properties.
Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012
Similarly, Cost per Period (CPP) is based on the time for which your ad is displayed on a publisher’s
Website. In this case, advertisers pay a fixed amount to the publisher for a fixed period of time – say, with
weekly or monthly payment options.
It is much easier for advertisers to estimate
the Return on Investment (RoI) for their ads
in digital environment – which is not
possible in traditional advertising.
Besides, there are performance-based ad options. That means, advertisers will pay only when they get
business benefit though their advertisements. In the Cost per Lead (CPL) option, advertisers will pay to
the publisher when there’s a qualified business lead from potential buyers.
And in Cost per Acquisition (CPA) business model, advertisers pay only when they get actual conversions
from their ads. That means, they will pay when they are able to generate business through their ads.
Thus, you can see that it is much easier for advertisers to estimate the Return on Investment (RoI) for
their ads in digital environment – which is not possible in traditional advertising.
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Digital Marketing Education Program by RMN Company
ANNEX-1
Online Social Media
Social media is a relatively new development in the Web space. Social media sites allow users from all
over the world to interact with each other on diverse subjects. Estimates suggest that social media sites
connect 1.5 billion people all across the world.
As many of them are presumed to be the consumers of various products and services, marketers target
them through social media messaging to promote their brands. There are further categories of social
media sites including general-purpose sites, professional networks, and microblogging sites.
Facebook, Google+, LinkedIn, and Twitter are some of the popular social networks. Similarly, YouTube
for video sharing and Pinterest for picture sharing are the other examples of social networking sites.
You can use social media sites in different ways. For example, you can create your own profile, connect
with other users, and start sharing your brand information with people in your network. You can also
create an exclusive page or section about your company or brand on a social network and invite others to
connect with that page. All this can be done free of charge.
Today, the most important aspect of social
communications is to build and manage
consumer communities around your brand.
However, it is not very easy to attract users to your brand messages. Social media messaging is a highly
specialized job. It is easy to create your social media presence through profiles or pages. But you can
attract other eyeballs toward your brand only with right messaging scheduled at different time periods
while targeting different groups of users.
The number of users connected with your social media page won’t have any significance in the absence
of their engagement with your brand messages. Level of engagement is the only measure to evaluate the
success of your social media-based promotions.
Engagement can be in the form of users’ comments and sharing of your information. Although there are
quantitative tools available to estimate social media engagement, they are not quite effective. A true
impact of your social media campaigns can be measured only with qualitative analysis, which is a very
difficult task.
Although you need not pay for using most social media sites, you can also advertise your brands on them
for which you will have to pay to the social networking service providers. As social media communications
is a highly specialized job, you may have to hire these services though the skills availability is scarce.
While most public social media properties have not yet established their utility for marketers, big
companies have started creating their own private social networks to interact with their buyers and other
stakeholders like channel partners.
Today, the most important aspect of social communications is to build and manage consumer
communities around your brand. So, big brands are managing such communities for all types of brand
communications. They are educating their buyers and resellers by delivering multimedia content through
such private networks. Companies are also offering after-sales support to buyers using these community
networks.
The online communities can be created for customers, resellers, employees, investors, suppliers, etc.
depending on your requirement. And only content can drive these communities.
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Digital Marketing Education Program by RMN Company
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Digital Marketing Impact Analysis
A significant advantage of digital marketing is that you can monitor the progress of your marketing
campaigns and estimate the Return on Investment (RoI) on such campaigns. Today, there are software
tools called analytic tools available to separately measure the impact of Web and social media marketing
campaigns.
Using Web analytic tools, you can know the level of external interaction with your brand Website. This
can be in terms of number of visitors, their time span on the site, number of pages they visit, exact pages
they visit, countries and cities from where they come, and so on.
Factory visits during UNIDO Digital Marketing <strong>Training</strong> Program in Balasore, November 2012
The analysis of data obtained through analytics can help you improve the content on your Website so that
the interaction level gets improved. For example, if your “Contact” page is being visited frequently, you
must ensure that all your contact channels like telephone, fax, e-mail, etc. mentioned on the page are
working properly.
The objective is to provide a smooth
communications facility to the site visitors – many
of whom can be your potential customers.
Moreover, you can improve this page giving separate contacts for different types of visitors such as
customers, channel partners, media people, and so on. You can even offer an online “Chat” option to
people who visit your “Contact” page. The objective is to provide a smooth communications facility to the
site visitors – many of whom can be your potential customers.
Similarly, social media analytic tools provide you the data related to user interaction with your social
media pages. You can know about the number of visitors, their comments, social sharing or distribution of
your posts or brand messages, and so on.
While Web and social media analytic tools give you a quantitative analysis of the impact of your
marketing and brand communications campaigns, it is always better to do a qualitative analysis to exactly
know the quality of user interaction, which is more important than mere quantity.
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Digital Marketing Education Program by RMN Company
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About the Author/Speaker/Presenter –
Rakesh Raman
Rakesh Raman has more than 20 years of experience in the
technology and media markets as a technologist, senior tech journalist,
analyst, and columnist.
These days, he is specializing in Digital / New Media including Social
Media communications. At present, Rakesh is also working as the
Managing Editor of his company’s global content sites: Raman Media
Network, RMN Kids, and RMN Digital.
Rakesh has been conferred the National-level government award for
his contribution in the field of technology journalism, which has been a
unique distinction in the country. The award was presented to him at
the Republic Day function.
Besides holding senior editorial position with top media companies,
Rakesh was writing an exclusive edit-page tech business column
(named Technophile) regularly for The Financial Express (a daily business newspaper of The Indian
Express group). The column covered emerging personal and enterprise technology trends, evolution in
the digital / new-media business, and technology applications for digital gaming and film-based
entertainment.
He has anchored nationwide technology events and training programs for some of the top local and
international companies.
At present, Rakesh is also managing a “Tech-Wise Knowledge Center for SMBs” on RMN Digital site
to provide useful and actionable information to small and medium businesses (SMBs) so that they could
benefit from technology deployment in the most efficient and cost-effective way.
Among other international technology content projects, he has launched – “Raman’s Tech Tale Series –
Knowledge Stories for Children,” a book series aimed to spread technology awareness among children
through short stories. This work has also found a mention in Bookbird, a journal of international children’s
literature, produced by IBBY, the International Board on Books for Young People.
After doing his M.Sc. and Computer Science orientation from Panjab University, Chandigarh, he has
worked as a software developer for about seven years with a couple of leading technology companies at
Mohali, Chandigarh (India).
His areas of interest are content and brand communications strategy design for the upcoming online
virtual worlds and content development and management for the future Semantic Web.
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Digital Marketing Education Program by RMN Company
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About RMN Company
Raman Media Network (RMN) Company is a leading integrated media company using traditional as well
digital media for providing its content services. The company is working in diversified content creation,
management, and distribution businesses on a global scale.
While content for the mass markets is the backbone of its operations, it is building allied businesses
around multiple content streams. The company’s business activities cover three essential components:
Content, Communications, and Commerce.
Its focus business areas are: Online Content, Publishing, Digital Media Campaigns, and Films.
Areas of Specialization
Content management for online sites
Digital, online business development
New-media business management
Editorial content management for online videos and print publications
Market research
Content presentation using innovative and creative methodologies
Corporate and marketing communications using new-media, interactive channels
Integrated communications, advertising and marketing using Web-based technologies
Social media management
Web and social media analytics
Micro-blogging
Business is being managed by Rakesh Raman, who has more than 20 years of experience with leading
media and content companies.
More information about the RMN Company: http://www.rmncompany.com/
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QAF PI O5 01

QAF PI O5 01

QAF PI O5 01

QAF PI O5 01

QAF PI O5 01

QAF PI O5 01