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generate this email. Headers contain information
on the email itself and the route it’s taken across
the Internet. Recipients can normally see the “to”
(identity of recipient), “from” (identity of sender)
and “subject” (information in the subject line)
headers in their inbox. You can modify these
to influence their decision to open or delete an
email.
Headline
The announcement recipients see when they
open an email. Ideally, the headline expresses
the company’s value proposition and encourages
the recipient to read further.
Hosted Email
A hosted version of an email allows users to
view the email message as a web page, thus
ensuring that all formatting remains intact.
VerticalResponse does this for you for free.
House List
A permission-based list that you build yourself.
Use it to market, cross sell and up-sell, and to
establish a relationship with customers over
time. Your house list is one of your most valuable
assets.
HTML (or Hypertext Markup
Language)
A “markup” language designed for the creation
of web pages and other information viewable in a
Web browser.
HTML Email
HTML email is simply an email created with
HTML that allows for the display of images as
opposed to simple text. Ninety five percent of all
email readers have the ability to display HTML
emails, which are more visually appealing and
attention-grabbing than mere text. However
since 2005, many readers have the default
where images are “turned off” or not viewable by
the recipient. For this reason you need to make
sure your recipients add you to their address
book so you’ll always go into the inbox where
images will show.
IP Address
The Internet Protocol (IP) address is simply
a computer’s address. The IP address refers to
the numerical component of an internet address
or domain name. An IP address in general looks
like this: 123.45.6.789
ISP (or Internet Service Provider)
Internet Service Provider is a company that
provides access to the Internet. AOL, Yahoo!,
MSN, Comcast and various local phone
companies are common ISPs.
Landing Page
The page on a website where the visitor
arrives (which may or may not be the home
page). In terms of an email campaign, if a user
wants to track a campaign separately they set up
an additional page for recipients to visit. This way
they can track distinctive traffic to this page from
their email.
Layout
The arrangement of content within an email.
A layout is designed to optimize the use of
space while presenting the critical content in
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