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VerticalResponse
Marketing Lingo 101
A/B Split
When a list is divided into two equal
segments, each of which can be tested with
different variables as part an effort to determine
which is more effective
Above the fold
When you launch your internet browser or
while viewing your email in your email reader, the
bottom of the window is commonly referred to as
the “fold”. The viewable areas before one has to
start scrolling are “above the fold”.
API (or Application Programming
Interface)
An application programming interface (API)
allows a software’s functionality to be extended
to ‘the outside world’. Examples of APIs include
Google’s Gmaps pedometer, where users can
map out their running routes.
ASP (or Application Service
Provider)
An application service provider (ASP) is a
company that provides access to software
applications via the Internet that otherwise
would have to be installed on a user’s personal
computer. Current buzzterm for this is Softwareas-a-Service
(SaaS). See also: SaaS (Software
as a Service)
Auto Reply
When an email recipient is “Out of the Office”
or “Away on Vacation” they often set up an
automated reply message alerting the sender to
this fact.
B2B
B2B (business-to-business) companies that
primarily sell products or provide services to
other businesses.
B2C
B2C (business-to-consumer) companies are
those firms that sell products or provide services
primarily to end-user consumers.
Bandwidth
The amount of information that can be
transmitted over a network such as the Internet
in a specific amount of time.
Blacklists
Blacklists are made up of lists of IP addresses
belonging to organizations that have been
identified as senders of SPAM (unsolicited
commercial email). Blacklists are often used
by ISPs and corporations as part of the filtering
process that determines which IP addresses they
prohibit from sending mail to their members.
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