Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
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Common <strong>Email</strong> <strong>Marketing</strong> Mistakes<br />
Get Permission<br />
Just like in grade school, you have <strong>to</strong> get permission first. Unless you have the recipient’s<br />
permission, you may be sending spam, which is against the law. Buy e-mail lists on a CD or<br />
harvesting them from the Web is bad news. Spam hurts the reputation of y<strong>our</strong> business. The<br />
CAN-SPAM Act provides strict requirements about what you can and cannot do; for more<br />
information, go <strong>to</strong> the Federal Trade Commission Web site.<br />
All Sizzle, No Substance<br />
Make sure y<strong>our</strong> content is relevant and timely. Make sure y<strong>our</strong> campaigns contain something<br />
value <strong>to</strong> the recipient. You need <strong>to</strong> provide them with something that they desire. Interesting<br />
content should hold their attention long enough for you <strong>to</strong> market y<strong>our</strong>self successfully.<br />
Stick <strong>to</strong> the Subject<br />
Put some thought in<strong>to</strong> y<strong>our</strong> “from” and “subject” lines. People often determine that they do not<br />
know the e-mail sender and delete it immediately. The “from” line should be the exact company or<br />
newsletter name with which they signed up. The subject line can be the name of the newsletter or<br />
a well-thought-out, clever headline that grabs their attention.<br />
What Do You Want?<br />
What is y<strong>our</strong> call <strong>to</strong> action? You can’t get results without one. Do you want the reader <strong>to</strong> go <strong>to</strong><br />
y<strong>our</strong> Website? Buy something? Take a survey? Whatever you want them <strong>to</strong> do, make it clear and<br />
simple.<br />
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