Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Lastly, the best thing you can do <strong>to</strong> increase y<strong>our</strong> rates is give y<strong>our</strong> recipients value. Whether you<br />
define value as a discount off of goods and services or a piece of information y<strong>our</strong> recipient can’t<br />
do without, this will strengthen y<strong>our</strong> relationship, thereby increasing y<strong>our</strong> response rate.<br />
Bounce Rate<br />
We’ve seen <strong>our</strong> cus<strong>to</strong>mers average bounce rates usually come in under .5%. However, lists<br />
mailed less frequently can have bounce rates in the 5%-7% range. A list that is mailed for the first<br />
time can have up <strong>to</strong> a 50% bounce rate depending on how “new” it is.<br />
✓✓<br />
Idea: <strong>Download</strong> y<strong>our</strong> list of bounces. If you have their postal addresses, send them<br />
a postcard asking them <strong>to</strong> update their email address. Then direct them <strong>to</strong> an opt-in<br />
form where you capture their new address. You may have <strong>to</strong> sweeten the deal with an<br />
offer on their next purchase or something free like a gift card. It’s worth it for you not <strong>to</strong><br />
lose that cus<strong>to</strong>mer.<br />
Unsubscribe Rate<br />
A regularly mailed list has an average unsubscribe rate around the .2-.5% range. A less frequently<br />
mailed email list can creep up <strong>to</strong> the 2-5% range.<br />
✓✓<br />
Idea: Keep in more frequent <strong>to</strong>uch with y<strong>our</strong> recipients. Instead of once every 3 months<br />
why not make the time and increase it <strong>to</strong> once per month. A cus<strong>to</strong>mer of y<strong>our</strong>s may be<br />
on their way out the door, you don’t want that.<br />
52