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Marketing Tips
Building Blocks –
Relationship Building
Whenever you interact with a customer or
prospect, you are marketing your business.
Whether you’re having a simple conversation
or your customer is making a large
purchase, the customer’s experience has a
direct influence on their decision to become
a loyal customer. So how do you know
where to begin with growing a base of loyal
customers? Sure, you need to offer them
great products and services, but what are
Hint!
For permission-based email
marketing to work, it must be:
✓✓
Relevant
✓✓
Valuable
✓✓
Appealing
some other ways you can create a meaningful experience for customers?
Ask for Permission
Prospects visit your website or walk through the door of your business on a daily basis.
How many of them become a customer at that moment? We’d guess most of them don’t.
So how can you make it more likely they’ll return and become a customer down the line?
Easy answer – ask for their contact information, and give them a good reason to provide
it. Getting permission to contact a potential customer puts the ball in your court.
We don’t mean to suggest that you ask for the full postal address with work and home
phone numbers. Their first name and email address is all you need to start building the
relationship, but other bits of fun information can help create great marketing offers as well.
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