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In addition to this default reporting, you can activate more advanced - and free - tracking
options through VR Email > Account Information > Analytic settings. These advanced
options are:
Click-to-Conversion (CTC) Tracking – This requires that you add a
snippet of code to a page on your site. Then if someone clicks a link in your
email and makes their way to that page, we’ll count them as a conversion.
An example of how someone could use this – if the point of your email was
to drive subscribers to sign-up for an event, you could add the code snippet
to the “thank you for signing up” page that is viewed by everyone who
completes the event registration process. In this way, everyone who signs
up for the event would be counted as a conversion.
Click-to-Sale (ROI) Tracking – This allows you to track how much
money any email recipients who clicked a link in your email spent once
they reached your site. You can then use this data to calculate the Return
on Investment for your email (money earned “minus” money spent on
marketing.
ROI tracking works in much the same way as Click-To-
Conversion tracking – you add a snippet of code to your site that we
then use for reporting within your account. This does require a bit more
technical knowledge, though, as it must be setup on your site in such a way
that it can capture the specific amount of money spent by each individual.
Google Analytics Integration – Our integration with Google Analytics
allows you to take our click-through tracking to the next level - you can
follow a recipient from an open, to a click, and then to see exactly what that
recipient does on your website through your Google account.
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