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2. Lead / Contact Records - Our Custom Email History Object can be added to
the page layout for all of your Lead & Contact records. This object enables you to
see which emails every record has received, whether they opened the email, which
links they clicked (if any), if they bounced, what the email looked like, and so on. To
add this to your records, you must edit the Page Layout for your Leads & Contacts,
which can be found under Setup > App Setup > Customize. A help video
showing specifically how to add this to your Page Layouts can be found by using
the View Demo link in the Resources section of your VR Email tab.
We’ll also mark the opt-out box for any recipient who unsubscribes from your
emails.
3. Dashboards - We’ve built a number
of graphs that compare how your emails
have performed in relation to each other,
and these graphs can be found under
the Dashboards tab in Salesforce. If
you know your way around Salesforce
Dashboards, then you can create your
own graphs using the data we provide.
4. Campaigns - If you used a Salesforce
Campaign to build your list, then you can see the opens, clicks, bounces, and
unsubscribes in the Campaign Member Analysis Report. Just note that you’ll need
to go into the Advanced Setup for the Campaign in question, and add Opened,
Clicked, Bounced and Unsubscribed as Member Status Values to make this work.
To push our reporting data into these areas of Salesforce, you need to go to VR Statistics
or VR Email, check the box next to each email whose stats you’d like to update, and then
click the Update Statistics button.
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