Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
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person clicks a single link several times, each of those clicks will be counted<br />
individually (the opposite of how opens are treated).<br />
3. Bounces – If an address bounces, it means the email could not be delivered <strong>to</strong><br />
that address. Bounces are broken down in<strong>to</strong> two categories:<br />
✓✓<br />
Hard Bounces – Bounces that very clearly state the email could not be<br />
delivered (i.e., “user unknown”, “no user mailbox here”, etc). We mark these as<br />
bounced within the account immediately.<br />
✓✓<br />
Soft Bounces – Bounces that are caused by an apparent temporary error.<br />
We try <strong>to</strong> deliver these for three days - if the message still can’t be delivered<br />
after this period then we mark the email address as bounced.<br />
4. Non-Responder – A non-responder is an address that cannot be placed in<strong>to</strong> any<br />
of the above categories.<br />
This reporting data can be found under VR Statistics or, for y<strong>our</strong> most recent emails, under<br />
VR <strong>Email</strong>. Clicking on the name of any sent email will open up y<strong>our</strong> Reporting Dashboard.<br />
Consider this the “executive summary” for each email you send. Short on time? No<br />
problem, look at everything you’ll find on the main Dashboard view:<br />
Overall Performance – View the <strong>to</strong>tals and percentages for Opens, Clicks, Bounces<br />
and Unsubscribes, as well as Forwards, Conversions, Sales and Non-Responders.<br />
Top Performing Lists – If y<strong>our</strong> campaign is made up of multiple mailing lists you can<br />
view the response rates for each individual list <strong>to</strong> see how they performed. Use this<br />
information <strong>to</strong> run targeted follow-up emails.<br />
Top Performing Links – Quickly see the <strong>to</strong>p 5 most clicked links for y<strong>our</strong> email. Then<br />
dive in<strong>to</strong> the Detailed Reporting (see below) for more thorough click through stats.<br />
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