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person clicks a single link several times, each of those clicks will be counted
individually (the opposite of how opens are treated).
3. Bounces – If an address bounces, it means the email could not be delivered to
that address. Bounces are broken down into two categories:
✓✓
Hard Bounces – Bounces that very clearly state the email could not be
delivered (i.e., “user unknown”, “no user mailbox here”, etc). We mark these as
bounced within the account immediately.
✓✓
Soft Bounces – Bounces that are caused by an apparent temporary error.
We try to deliver these for three days - if the message still can’t be delivered
after this period then we mark the email address as bounced.
4. Non-Responder – A non-responder is an address that cannot be placed into any
of the above categories.
This reporting data can be found under VR Statistics or, for your most recent emails, under
VR Email. Clicking on the name of any sent email will open up your Reporting Dashboard.
Consider this the “executive summary” for each email you send. Short on time? No
problem, look at everything you’ll find on the main Dashboard view:
Overall Performance – View the totals and percentages for Opens, Clicks, Bounces
and Unsubscribes, as well as Forwards, Conversions, Sales and Non-Responders.
Top Performing Lists – If your campaign is made up of multiple mailing lists you can
view the response rates for each individual list to see how they performed. Use this
information to run targeted follow-up emails.
Top Performing Links – Quickly see the top 5 most clicked links for your email. Then
dive into the Detailed Reporting (see below) for more thorough click through stats.
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