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Reporting
A key part of the integration between VerticalResponse and Salesforce is the reporting
data we provide that details how your email performed. Once your email is sent out,
you’ll start seeing reports detailing who opened your email, clicked a link, bounced,
unsubscribed, or wasn’t tracked as doing anything at all. How do we define these five
categories?
1. Open – We track an email open based
on whether or not an invisible tracking
image within the email was loaded
by the recipient. Since many email
browsers turn images off by default
(requiring end users to click a link to
view images in the email they receive),
only those people interested enough
in the email to turn the images on -
or those people who do not have this restriction on their own inbox – will be
reported as an open if they open the email. The need for an image also means
that opens for plain text emails cannot be tracked.
If someone opens an email more than once, we’ll still only count it as a single
open.
2. Clicks – The total number of clicks displayed in the report quite simply shows
exactly how many times each link within the email has been clicked. Even if one
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