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Step 4: Launching and Analyzing Your Email
Now that you’ve designed your email, it’s time to send it out! The launch process consists
of six easy steps, each of which is represented by a tab in the email editor. You must step
through each of these tabs to send your email. These six steps / tabs are:
1. Edit Email Campaign – Guess what you can do here? Make changes to your
email before you launch it!
2. Preview – This step gives you a preview of both the HTML and Text versions of
your message.
3. Send Test – From here you can send a test of your email to either yourself or to a
seed list of email addresses. There is no cost for sending tests. The only difference
between a test email and a live email is that the subject line in a test message
clearly states that the email is a test and we send out both HTML and text versions
as separate messages. Remember, in a live email the appropriate version will
display depending on each recipient’s preferences.
4. Select Lists – Choose any of your mailing lists as the audience for the email. If
you select more than one list, we’ll de-duplicate between those lists to ensure you
don’t mail the same email address twice.
5. Schedule – You can schedule your email to go out up to 4 months in the future or
send it as soon as possible. The key thing to note when scheduling an email is that
we actually look over nearly every email that is sent through our system before it can
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