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Postal Address – Including your organization’s postal address within the message is required by the US CAN-SPAM Act of 2003 (as well as laws within many other countries, if you’re not in the US). We prefer you enter your address within this box, and will automatically populate the address if you enter this information in your profile. Your profile can be found under the Account section. When you’re done here, click Next Step. This will save all your work. You can now Launch the email as soon as you’re ready. 40
Step 4: Launching and Analyzing Your Email Now that you’ve designed your email, it’s time to send it out! The launch process consists of six easy steps, each of which is represented by a tab in the email editor. You must step through each of these tabs to send your email. These six steps / tabs are: 1. Edit Email Campaign – Guess what you can do here? Make changes to your email before you launch it! 2. Preview – This step gives you a preview of both the HTML and Text versions of your message. 3. Send Test – From here you can send a test of your email to either yourself or to a seed list of email addresses. There is no cost for sending tests. The only difference between a test email and a live email is that the subject line in a test message clearly states that the email is a test and we send out both HTML and text versions as separate messages. Remember, in a live email the appropriate version will display depending on each recipient’s preferences. 4. Select Lists – Choose any of your mailing lists as the audience for the email. If you select more than one list, we’ll de-duplicate between those lists to ensure you don’t mail the same email address twice. 5. Schedule – You can schedule your email to go out up to 4 months in the future or send it as soon as possible. The key thing to note when scheduling an email is that we actually look over nearly every email that is sent through our system before it can 41
Page 1 and 2: A Step by Step Guide to Email Marke
Page 3 and 4: Introduction Why VerticalResponse f
Page 5 and 6: 3. Upload (or Find) Your Images - T
Page 7 and 8: ✓✓ Launch: VerticalResponse wil
Page 9 and 10: At no point in this process do we a
Page 11 and 12: ole snail mail. Keep our postal car
Page 13 and 14: Step 2: Create Your List Before you
Page 15 and 16: Note that any record that does not
Page 17 and 18: The first field is where you should
Page 19 and 20: Step 3: Summary of Your Query This
Page 21 and 22: folder within Salesforce. Your chos
Page 23 and 24: owse through a variety of different
Page 25 and 26: Write Your Copy After you select yo
Page 27 and 28: 7. Unsubscribe Message - As noted i
Page 29 and 30: Edit Email Campaign This will bring
Page 31: Enter Your From Label - We recommen
Page 35 and 36: Now you’ll see the Adjust Display
Page 37 and 38: This will open a dialog box where y
Page 39: Every email sent out through Vertic
Page 43 and 44: Reporting A key part of the integra
Page 45 and 46: Recent Email Comparisons - Quickly
Page 47 and 48: In addition to this default reporti
Page 49 and 50: If you have a website, create an op
Page 51 and 52: ✓✓ Don’t try to be cute or mi
Page 53 and 54: Common Email Marketing Mistakes Get
Page 55 and 56: Blocking When emails are prevented
Page 57 and 58: agreement with a site or a network
Page 59 and 60: Software-as-a-Service Providers (Sa
Page 61 and 62: the portions of screen most likely
Page 63: ecipients to Web sites that appear

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