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4. The insert drop down menu shows only standard fields.
If your list includes custom fields, you can merge those
by manually entering them. A custom field named
LastPurchase, would be merged as {LastPurchase}.
5. If you’re worried that you don’t have the appropriate
data for all your records, you can set default text for your
merge field like so: {FIRST_NAME|Reader} or {FIRST_
NAME|Subscriber} - with this example, anyone whose
first name does not appear in your list would see the
default text instead (like Reader or Subscriber) instead.
The system will prompt you to enter this backup text if
you use the Insert drop down menu.
A few other important things to note about creating an HTML email within the Canvas:
✓✓
There is an Undo button!
This is an easy way to erase mistakes.
✓✓
The first time you press Enter while writing text, you’ll notice it creates a double
line paragraph break. What if you just want to jump down one line, instead of
two? Press Shift-Enter.
✓✓
Be sure to use the Save button fairly regularly. This way you won’t lose your
work if you get disconnected from VerticalResponse for some reason.
Earlier, we mentioned that the Canvas is divided into an HTML Content section
(described above) and a Text Content section. What is this Text Content section and
why is it here?
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