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Download our PDF Guide to Email Marketing Success - Vertical ...

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This will open a dialog box where you can enter y<strong>our</strong> link – be sure <strong>to</strong> include the http://<br />

portion of the link when you type it in. You can also remove links by selecting a created link<br />

and clicking the Unlink icon.<br />

Personalize Y<strong>our</strong> Message Using Merge Fields<br />

As noted in the Wizard section, you can personalize y<strong>our</strong> email using any data from y<strong>our</strong><br />

mailing lists. This is most commonly used <strong>to</strong> address recipients by their own names,<br />

instead of by a generic title like “cus<strong>to</strong>mer.” Here’s how you do it:<br />

1. Select the Insert rop down menu (located on the bot<strong>to</strong>m row of icons in the<br />

Designer’s Toolbar).<br />

2. Choose <strong>to</strong> insert First Name, Last Name, Title, etc., depending on what information<br />

you want <strong>to</strong> merge in<strong>to</strong> the message.<br />

3. You should now see an equivalent merge field in y<strong>our</strong> email that looks like this:<br />

{FIRST_NAME} or {TITLE}.<br />

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