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Now you’ll see the Adjust Display page. This page allows you to edit several different
properties of the image:
Alternative Text – The Alt Text for the image should either be a description of
the image or of the action you hope recipients will take. The Alt Text serves two
purposes:
1. Many email browsers initially block images when an email arrives in the
inbox, requiring the recipient to click a button or link to turn the images on.
Many of these same email browsers will display the Alt Text to the recipients to
help them decide if they want to turn the images on or not. So it’s a good idea
to be either descriptive or action oriented like “Go here to read more!”
2. If you have any blind subscribers who use a screen reader to check email and
access the internet, their screen reader will read the image Alt Text aloud.
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