Download our PDF Guide to Email Marketing Success - Vertical ...
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Now, let’s take a look at some specific tasks that are integral <strong>to</strong> any email campaign.<br />
Write / Paste / Edit Text<br />
You can write y<strong>our</strong> entire message within the Canvas itself, write it in another program (like<br />
Microsoft Word) and then copy & paste it in, or do a mixture of both. The Canvas includes<br />
a full range of text editing options (like altering Font type and size, changing colors, adding<br />
bullets, and other similar options), so writing & editing text is pretty straightforward and<br />
should not be all that different than using any other text edi<strong>to</strong>r.<br />
Pasting text from another document edi<strong>to</strong>r like Microsoft Word or Google Docs is also<br />
straightforward – generally speaking you just copy and paste the text in<strong>to</strong> <strong>our</strong> system the<br />
same way you would do it between programs on y<strong>our</strong> own computer. The copy shortcut is<br />
CTRL-C on a PC and Command-C on a Mac. The paste shortcut is CTRL-V on a PC and<br />
Command-V on a Mac.<br />
The only snag here is that Microsoft Word, specifically, uses proprietary formatting that can<br />
leave behind some foreign or malformed characters if it is pasted directly in<strong>to</strong> an HTML<br />
document like an email, website or a blog. To help you get around this problem, we’ve<br />
included a Paste from Word option in the <strong>to</strong>olbar that will remove that proprietary<br />
formatting and ensure all y<strong>our</strong> recipients can see y<strong>our</strong> text without any problems.<br />
Add / Edit / Delete Images<br />
Add<br />
To add an image, just select where in the message you’d like <strong>to</strong> place it and click the<br />
Insert Image but<strong>to</strong>n<br />
in the <strong>to</strong>p row of the <strong>to</strong>olbar. This will open up y<strong>our</strong> Library,<br />
where you can select any image you’ve previously uploaded or chosen from <strong>our</strong> S<strong>to</strong>ck<br />
Pho<strong>to</strong> Gallery.<br />
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