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Download our PDF Guide to Email Marketing Success - Vertical ...

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Now, let’s take a look at some specific tasks that are integral <strong>to</strong> any email campaign.<br />

Write / Paste / Edit Text<br />

You can write y<strong>our</strong> entire message within the Canvas itself, write it in another program (like<br />

Microsoft Word) and then copy & paste it in, or do a mixture of both. The Canvas includes<br />

a full range of text editing options (like altering Font type and size, changing colors, adding<br />

bullets, and other similar options), so writing & editing text is pretty straightforward and<br />

should not be all that different than using any other text edi<strong>to</strong>r.<br />

Pasting text from another document edi<strong>to</strong>r like Microsoft Word or Google Docs is also<br />

straightforward – generally speaking you just copy and paste the text in<strong>to</strong> <strong>our</strong> system the<br />

same way you would do it between programs on y<strong>our</strong> own computer. The copy shortcut is<br />

CTRL-C on a PC and Command-C on a Mac. The paste shortcut is CTRL-V on a PC and<br />

Command-V on a Mac.<br />

The only snag here is that Microsoft Word, specifically, uses proprietary formatting that can<br />

leave behind some foreign or malformed characters if it is pasted directly in<strong>to</strong> an HTML<br />

document like an email, website or a blog. To help you get around this problem, we’ve<br />

included a Paste from Word option in the <strong>to</strong>olbar that will remove that proprietary<br />

formatting and ensure all y<strong>our</strong> recipients can see y<strong>our</strong> text without any problems.<br />

Add / Edit / Delete Images<br />

Add<br />

To add an image, just select where in the message you’d like <strong>to</strong> place it and click the<br />

Insert Image but<strong>to</strong>n<br />

in the <strong>to</strong>p row of the <strong>to</strong>olbar. This will open up y<strong>our</strong> Library,<br />

where you can select any image you’ve previously uploaded or chosen from <strong>our</strong> S<strong>to</strong>ck<br />

Pho<strong>to</strong> Gallery.<br />

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