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Enter Your From Label – We recommend this to be your company
name. You’ll get a much better response to your email if the name is one
your recipients recognize.
Enter Your Subject Line – The subject line is like the headline of a
newspaper article: it should be concise, interesting and describe what the
message is about. Try to keep the subject under 45 characters, because
many email browsers cut the subject line off at that point.
Beneath these two steps, you’ll find the Canvas itself, which is divided into an HTML
Content and Text Content section. The HTML Content section is open by default, so
we’ll start there and discuss the Text Content section later on.
Within the HTML Content area you’ll find the Designer’s Toolbar and the blank canvas
itself. The best way to get started is to click the very first button in the toolbar: Choose
Layout. (See Item 1 in diagram on page 31). This will open a pop-up window that provides
numerous layouts filtered into several categories. Many of the layouts are themed with
particular industries in mind, but you can choose any layout you like regardless of whether
it matches your industry since, unlike the Wizard borders, every part of each layout can be
edited and changed very easily.
After you choose your layout, you can start adding content. In this guide we’ll look at
specific actions like adding images, creating links, adding / editing text, personalizing your
message and changing background colors. But performing even relatively simple actions
like these can be confusing at first if you don’t know the function of each button within the
Designer’s Toolbar. So let’s start with a quick description of the buttons that are most often
used, starting from the top row and working to the bottom.
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