Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
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Edit <strong>Email</strong> Campaign<br />
This will bring you <strong>to</strong> the Edit <strong>Email</strong> Campaign staging area of y<strong>our</strong> email. Y<strong>our</strong> work<br />
has now been saved up <strong>to</strong> this point, and you can do just about anything with y<strong>our</strong> email<br />
from here:<br />
✓✓<br />
Use the green but<strong>to</strong>ns along the <strong>to</strong>p of the page <strong>to</strong> choose a different border,<br />
change the color of y<strong>our</strong> current border (if it’s a Color Match border), add a logo,<br />
or add more offers.<br />
✓✓<br />
Use the links in the upper right hand corner <strong>to</strong> add a Forward <strong>to</strong> a Friend Link or<br />
do a basic Spam Check of y<strong>our</strong> content – we recommend doing both for all of<br />
y<strong>our</strong> emails.<br />
✓✓<br />
Use the links within the body of the message <strong>to</strong> edit any part of y<strong>our</strong> content, <strong>to</strong><br />
delete offers, and, if you’ve added more than one offer <strong>to</strong> the message, move<br />
offers up and down in relation <strong>to</strong> each other.<br />
✓✓<br />
Use the tabs along the very <strong>to</strong>p <strong>to</strong> launch y<strong>our</strong> email out. You must go through<br />
each tab before you can send y<strong>our</strong> email. To learn more about this, move on <strong>to</strong><br />
the next section – Launching and Analyzing Y<strong>our</strong> <strong>Email</strong> - <strong>to</strong> read about the email<br />
launch process.<br />
To find out more about using the Wizard, take a look at the videos and tu<strong>to</strong>rials found at<br />
http://www.verticalresponse.com/tu<strong>to</strong>rials/email/<br />
The <strong>Email</strong> Canvas<br />
The <strong>Email</strong> Canvas is a Graphical, or WYSIWYG – What You See Is What You Get, HTML<br />
<strong>to</strong>ol. The Canvas opens with a blank canvas, and provides a full “designer’s <strong>to</strong>olbar” <strong>to</strong><br />
assist you in adding and editing content.<br />
With the Canvas you can create emails with multiple columns, change text fonts, colors,<br />
and sizes like you would in a word processing program, import images from the Library,<br />
turn any text or pictures in<strong>to</strong> links, alter background colors, and so on. The flexibility and<br />
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