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Download our PDF Guide to Email Marketing Success - Vertical ...

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Edit <strong>Email</strong> Campaign<br />

This will bring you <strong>to</strong> the Edit <strong>Email</strong> Campaign staging area of y<strong>our</strong> email. Y<strong>our</strong> work<br />

has now been saved up <strong>to</strong> this point, and you can do just about anything with y<strong>our</strong> email<br />

from here:<br />

✓✓<br />

Use the green but<strong>to</strong>ns along the <strong>to</strong>p of the page <strong>to</strong> choose a different border,<br />

change the color of y<strong>our</strong> current border (if it’s a Color Match border), add a logo,<br />

or add more offers.<br />

✓✓<br />

Use the links in the upper right hand corner <strong>to</strong> add a Forward <strong>to</strong> a Friend Link or<br />

do a basic Spam Check of y<strong>our</strong> content – we recommend doing both for all of<br />

y<strong>our</strong> emails.<br />

✓✓<br />

Use the links within the body of the message <strong>to</strong> edit any part of y<strong>our</strong> content, <strong>to</strong><br />

delete offers, and, if you’ve added more than one offer <strong>to</strong> the message, move<br />

offers up and down in relation <strong>to</strong> each other.<br />

✓✓<br />

Use the tabs along the very <strong>to</strong>p <strong>to</strong> launch y<strong>our</strong> email out. You must go through<br />

each tab before you can send y<strong>our</strong> email. To learn more about this, move on <strong>to</strong><br />

the next section – Launching and Analyzing Y<strong>our</strong> <strong>Email</strong> - <strong>to</strong> read about the email<br />

launch process.<br />

To find out more about using the Wizard, take a look at the videos and tu<strong>to</strong>rials found at<br />

http://www.verticalresponse.com/tu<strong>to</strong>rials/email/<br />

The <strong>Email</strong> Canvas<br />

The <strong>Email</strong> Canvas is a Graphical, or WYSIWYG – What You See Is What You Get, HTML<br />

<strong>to</strong>ol. The Canvas opens with a blank canvas, and provides a full “designer’s <strong>to</strong>olbar” <strong>to</strong><br />

assist you in adding and editing content.<br />

With the Canvas you can create emails with multiple columns, change text fonts, colors,<br />

and sizes like you would in a word processing program, import images from the Library,<br />

turn any text or pictures in<strong>to</strong> links, alter background colors, and so on. The flexibility and<br />

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