Download our PDF Guide to Email Marketing Success - Vertical ...

Offer Styles
Offer Styles allow you to add images, links, and other text content to a Wizard email.
You can add as many of these sections as you want to your message – think of them as
individual content blocks that stack on top of one another. There are a number of different
types of offer styles – some are image only, some are text and link only, and some allow
you to add links, text, and images. You’ll find a description and an illustration of each layout
to help you choose.
Let’s take a moment to look at an Offer that allows you to add links, text, and images.
1. Content Title – This creates a bold header or title for this particular offer
section. This field is optional, in case you have no need for a headline.
2. Copy – This is the text message of your offer, and it can be as long or as short as
you like. You can use personalization (such as {FIRST_NAME}) here, the same as
with anywhere else in the message.
3. Click-through URL - Click-through URL – Use this to create a link to
your website. The link has two parts, the link itself and the link text. If we at
VerticalResponse wanted to create a link to our How To Do Everything tutorials site,
we would fill each part out like so:
URL: http://www.verticalresponse.com/tutorials/
Link Text: Visit our How To Do Everything Site
That would create a link at the end of the offer that looked like this:
Visit our How to Do Everything Site
Offer Image – You can either browse your computer for an image or grab one that
you’ve already saved to your Library. The image will align to the left, right or above
your text depending on which offer layout you selected
When you’re done, click Next.
28