Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
Download our PDF Guide to Email Marketing Success - Vertical ...
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Offer Styles<br />
Offer Styles allow you <strong>to</strong> add images, links, and other text content <strong>to</strong> a Wizard email.<br />
You can add as many of these sections as you want <strong>to</strong> y<strong>our</strong> message – think of them as<br />
individual content blocks that stack on <strong>to</strong>p of one another. There are a number of different<br />
types of offer styles – some are image only, some are text and link only, and some allow<br />
you <strong>to</strong> add links, text, and images. You’ll find a description and an illustration of each layout<br />
<strong>to</strong> help you choose.<br />
Let’s take a moment <strong>to</strong> look at an Offer that allows you <strong>to</strong> add links, text, and images.<br />
1. Content Title – This creates a bold header or title for this particular offer<br />
section. This field is optional, in case you have no need for a headline.<br />
2. Copy – This is the text message of y<strong>our</strong> offer, and it can be as long or as short as<br />
you like. You can use personalization (such as {FIRST_NAME}) here, the same as<br />
with anywhere else in the message.<br />
3. Click-through URL - Click-through URL – Use this <strong>to</strong> create a link <strong>to</strong><br />
y<strong>our</strong> website. The link has two parts, the link itself and the link text. If we at<br />
<strong>Vertical</strong>Response wanted <strong>to</strong> create a link <strong>to</strong> <strong>our</strong> How To Do Everything tu<strong>to</strong>rials site,<br />
we would fill each part out like so:<br />
URL: http://www.verticalresponse.com/tu<strong>to</strong>rials/<br />
Link Text: Visit <strong>our</strong> How To Do Everything Site<br />
That would create a link at the end of the offer that looked like this:<br />
Visit <strong>our</strong> How <strong>to</strong> Do Everything Site<br />
Offer Image – You can either browse y<strong>our</strong> computer for an image or grab one that<br />
you’ve already saved <strong>to</strong> y<strong>our</strong> Library. The image will align <strong>to</strong> the left, right or above<br />
y<strong>our</strong> text depending on which offer layout you selected<br />
When you’re done, click Next.<br />
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