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4. Enter Your Salutation – This is a great place to
personalize your message. Type Hello, Dear, etc. and
follow that with {FIRST_NAME} and we’ll automatically
populate the first name of each recipient within the
individual email they receive. So “Dear {FIRST_NAME}.
friend of XYZ Company,” in an email received by
Rebecca will become “Dear Rebecca, friend of XYZ
Company”. It’s as easy as that, and works no matter
how big your list is. You can merge any data from your
mailing list into any part of your message simply by
writing the name of the field within the {} brackets.
And note that the Salutation field is optional (you can
enter a salutation anywhere in the message that you
like), but it’s a good idea to use this field until you
get used to how the Wizard works. If you don’t have first names on your lists you
might just want to use “Hello” or “Greetings”, or you can use a default value in the
event that you have personalization data for only a portion of your list. Ex. {FIRST_
NAME|Valued Customer}...
5. Greeting – Generally used as an opening paragraph for your email message.
On the section following Write Your Content, you’ll be given the option to add
numerous “offers” or “articles” to your message that will follow the greeting. As with
Salutation, the Greeting field is optional, but should probably be used until you get
the hang of the Wizard.
6. Closing – The ending paragraph(s) and signature for your message. This will
follow any “offers” that you add in the next section. It is optional, just like the two
steps that precede it.
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