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Write Your Copy
After you select your border, the system will take you to the Write Your Copy page. From
here you can start adding your text content in the form of a From Label, Subject Line,
Salutation, Greeting, and Closing. Let’s look at each step on this page:
1. Enter Your From
Label – We recommend
that this be something that
is consistent and rarely
changes, like your company
name. You’ll get a much
better response to your
email if the name is one your
recipients recognize.
2. Enter Your Subject Line – The subject line is like the headline of a newspaper
article: it should be concise, interesting and describe what the message is about.
Try to keep the subject under 45 characters, because many email browsers cut the
subject line off at that point.
3. Hosted Version – This check box inserts a link at the top of your email that
points readers to an online version of the email message that we host on your
behalf. If a reader clicks that link, then your email will open up in a web browser. This
is useful since there are still email browsers out there that could break some part
of your email message, and opening the email in a web browser - which will always
support a wider range of HTML and content - will ensure everything looks exactly
right. Most recipients won’t need to use this, but it’s nice to include for the small
number that might.
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