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Download our PDF Guide to Email Marketing Success - Vertical ...

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Using the Wizard<br />

As noted at the beginning of this stage, the <strong>Email</strong> Wizard is a basic email creation <strong>to</strong>ol<br />

that steps you through the process of adding y<strong>our</strong> content <strong>to</strong> any one of 300 different<br />

borders. The Wizard is a <strong>to</strong>ol perfect for beginners or users who don’t have access <strong>to</strong> a<br />

web designer.<br />

To access the Wizard from within y<strong>our</strong> account, go <strong>to</strong> VR <strong>Email</strong> > New <strong>Email</strong>, select the<br />

<strong>Email</strong> Wizard Option, and click Next Step.<br />

The first step <strong>to</strong> creating a Wizard email is <strong>to</strong> choose the border you want for y<strong>our</strong><br />

message. The borders are categorized according <strong>to</strong> design & industry. They all function in<br />

the exact same way, aside from two exceptions:<br />

✓✓<br />

Some of the borders are known as “Color Match” Borders (these appear within<br />

their own marked categories). These are basic borders that allow you <strong>to</strong> choose<br />

y<strong>our</strong> own border color or <strong>to</strong> match the color of y<strong>our</strong> border <strong>to</strong> a color in y<strong>our</strong><br />

email logo. If a border is not marked as “Color Match” then you will not be able<br />

<strong>to</strong> change its color later on.<br />

✓✓<br />

Other borders are “Fixed Width” borders (these can be found under various<br />

categories). This means the width of the border, and by extension the content<br />

within that border, is set <strong>to</strong> a specific pixel width that does not change with<br />

the size of the recipient’s email browser. Any borders not noted as fixed width<br />

are variable width, which means they expand and contract with the size of the<br />

recipient’s email browser.<br />

24

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