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Step 3: Building Your First Email We have clients whose expertise with email, HTML, and the Internet range from beginner to super nerd. To help ensure such a wide variety of users can get the most out of VerticalResponse, we offer four different email creation tools to cover all levels of expertise. They are: The Email Wizard – This is a basic email builder for novice to moderate users. The Wizard gives you the choice of about 300 different email borders and then walks you through adding your content to the border you’ve chosen. The Email Canvas – This is a graphical HTML (WYSIWYG) editor for moderate to expert users. The Canvas is far more flexible that the Wizard, and allows for more types of layouts and content editing. Freeform HTML – This tool is for anyone (generally an expert user) who has their own HTML design ready to go. All that’s necessary to create an email with this tool is to copy and paste HTML into the provided content box. Plain Text – This editor creates simple, plain text emails. You can’t add images, change font styles or adjust layouts with this tool - plain text is as basic as an email can get. Salesforce Mail Templates - This option provides access to any of your Salesforce Mail Templates that have been saved to a custom, public 20
folder within Salesforce. Your chosen template will be opened up within our Canvas editor so you can make content changes. In this section, we’ll take a detailed look at two of these tools: the Wizard and the Canvas. But before we do that, let’s examine a resource that plays a very important part in the email creation process. The Library You can access the Media Library through the Resources section found at the bottom of the VR Email tab. With the Media Library you can: Upload Your Own Images – Have your own images ready to go? Great! Just make sure they’re in .jpg or .gif format (the two standard image formats on the web) and upload away. Search Our Free Library – Don’t have the right pictures for your message? Then just use our Free Stock Photo Gallery. There are more than 75,000 pictures available in numerous categories. You can use as many pictures as you want, as often as you want, and it won’t cost a thing. 21
Page 1 and 2: A Step by Step Guide to Email Marke
Page 3 and 4: Introduction Why VerticalResponse f
Page 5 and 6: 3. Upload (or Find) Your Images - T
Page 7 and 8: ✓✓ Launch: VerticalResponse wil
Page 9 and 10: At no point in this process do we a
Page 11 and 12: ole snail mail. Keep our postal car
Page 13 and 14: Step 2: Create Your List Before you
Page 15 and 16: Note that any record that does not
Page 17 and 18: The first field is where you should
Page 19: Step 3: Summary of Your Query This
Page 23 and 24: owse through a variety of different
Page 25 and 26: Write Your Copy After you select yo
Page 27 and 28: 7. Unsubscribe Message - As noted i
Page 29 and 30: Edit Email Campaign This will bring
Page 31: Enter Your From Label - We recommen
Page 35 and 36: Now you’ll see the Adjust Display
Page 37 and 38: This will open a dialog box where y
Page 39 and 40: Every email sent out through Vertic
Page 41 and 42: Step 4: Launching and Analyzing You
Page 43 and 44: Reporting A key part of the integra
Page 45 and 46: Recent Email Comparisons - Quickly
Page 47 and 48: In addition to this default reporti
Page 49 and 50: If you have a website, create an op
Page 51 and 52: ✓✓ Don’t try to be cute or mi
Page 53 and 54: Common Email Marketing Mistakes Get
Page 55 and 56: Blocking When emails are prevented
Page 57 and 58: agreement with a site or a network
Page 59 and 60: Software-as-a-Service Providers (Sa
Page 61 and 62: the portions of screen most likely
Page 63: ecipients to Web sites that appear

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