30.10.2014 Views

Download our PDF Guide to Email Marketing Success - Vertical ...

Download our PDF Guide to Email Marketing Success - Vertical ...

Download our PDF Guide to Email Marketing Success - Vertical ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Step 3: Building Y<strong>our</strong> First <strong>Email</strong><br />

We have clients whose expertise with email, HTML, and the Internet range from beginner<br />

<strong>to</strong> super nerd. To help ensure such a wide variety of users can get the most out of<br />

<strong>Vertical</strong>Response, we offer f<strong>our</strong> different email creation <strong>to</strong>ols <strong>to</strong> cover all levels of expertise.<br />

They are:<br />

<br />

<br />

<br />

<br />

<br />

The <strong>Email</strong> Wizard – This is a basic email builder for novice <strong>to</strong> moderate<br />

users. The Wizard gives you the choice of about 300 different email<br />

borders and then walks you through adding y<strong>our</strong> content <strong>to</strong> the border<br />

you’ve chosen.<br />

The <strong>Email</strong> Canvas – This is a<br />

graphical HTML (WYSIWYG) edi<strong>to</strong>r<br />

for moderate <strong>to</strong> expert users. The<br />

Canvas is far more flexible that the<br />

Wizard, and allows for more types<br />

of layouts and content editing.<br />

Freeform HTML – This <strong>to</strong>ol is for<br />

anyone (generally an expert user)<br />

who has their own HTML design ready <strong>to</strong> go. All that’s necessary <strong>to</strong> create<br />

an email with this <strong>to</strong>ol is <strong>to</strong> copy and paste HTML in<strong>to</strong> the provided content<br />

box.<br />

Plain Text – This edi<strong>to</strong>r creates simple, plain text emails. You can’t add<br />

images, change font styles or adjust layouts with this <strong>to</strong>ol - plain text is as<br />

basic as an email can get.<br />

Salesforce Mail Templates - This option provides access <strong>to</strong> any of<br />

y<strong>our</strong> Salesforce Mail Templates that have been saved <strong>to</strong> a cus<strong>to</strong>m, public<br />

20

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!