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Step 3: Building Y<strong>our</strong> First <strong>Email</strong><br />
We have clients whose expertise with email, HTML, and the Internet range from beginner<br />
<strong>to</strong> super nerd. To help ensure such a wide variety of users can get the most out of<br />
<strong>Vertical</strong>Response, we offer f<strong>our</strong> different email creation <strong>to</strong>ols <strong>to</strong> cover all levels of expertise.<br />
They are:<br />
<br />
<br />
<br />
<br />
<br />
The <strong>Email</strong> Wizard – This is a basic email builder for novice <strong>to</strong> moderate<br />
users. The Wizard gives you the choice of about 300 different email<br />
borders and then walks you through adding y<strong>our</strong> content <strong>to</strong> the border<br />
you’ve chosen.<br />
The <strong>Email</strong> Canvas – This is a<br />
graphical HTML (WYSIWYG) edi<strong>to</strong>r<br />
for moderate <strong>to</strong> expert users. The<br />
Canvas is far more flexible that the<br />
Wizard, and allows for more types<br />
of layouts and content editing.<br />
Freeform HTML – This <strong>to</strong>ol is for<br />
anyone (generally an expert user)<br />
who has their own HTML design ready <strong>to</strong> go. All that’s necessary <strong>to</strong> create<br />
an email with this <strong>to</strong>ol is <strong>to</strong> copy and paste HTML in<strong>to</strong> the provided content<br />
box.<br />
Plain Text – This edi<strong>to</strong>r creates simple, plain text emails. You can’t add<br />
images, change font styles or adjust layouts with this <strong>to</strong>ol - plain text is as<br />
basic as an email can get.<br />
Salesforce Mail Templates - This option provides access <strong>to</strong> any of<br />
y<strong>our</strong> Salesforce Mail Templates that have been saved <strong>to</strong> a cus<strong>to</strong>m, public<br />
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