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Table of Contents
Introduction..................................................................................................... 3
Quick Start Guide .......................................................................................... 4
Step 1: Setup Your Account.......................................................................... 7
How Does Pricing Work? .........................................................................11
Step 2: Create Your List............................................................................... 13
Using a Lead & Contact Query................................................................ 15
Using the Members of a Salesforce Campaign....................................... 18
Step 3: Building Your First Email................................................................20
The Library............................................................................................... 21
Using the Wizard...................................................................................... 24
The Email Canvas.................................................................................... 29
Write / Paste / Edit Text ...........................................................................34
Create Links.............................................................................................36
Personalize Your Message Using Merge Fields...................................... 37
Step 4: Launching and Analyzing Your Email........................................... 41
Reporting..................................................................................................43
Marketing Tips .............................................................................................48
Building Blocks – Relationship Building................................................... 48
Ask for Permission ..................................................................................48
Nuture the Relationship for Maximum Potential....................................... 49
Reporting: How Are You Using It, Or Are You?........................................ 50
Common Email Marketing Mistakes...........................................................53
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