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Download our PDF Guide to Email Marketing Success - Vertical ...

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The first field is where you should enter a name for y<strong>our</strong> list. You’ll reference this name<br />

later when choosing which lists you want <strong>to</strong> use with the email you create.<br />

The second field allows you <strong>to</strong> append<br />

the results of y<strong>our</strong> query <strong>to</strong> an active<br />

Salesforce Campaign, much the same<br />

way you can add the members of a<br />

report <strong>to</strong> a Campaign. This option<br />

is not necessary and is rarely used.<br />

Unless you know y<strong>our</strong> way around<br />

Salesforce Campaigns, you should<br />

leave this option set <strong>to</strong> default: “Do not<br />

append <strong>to</strong> a Campaign”.<br />

The third & f<strong>our</strong>th fields are where you<br />

enter a name and description for y<strong>our</strong> saved query. You’ll refer <strong>to</strong> this info whenever you<br />

select <strong>to</strong> run the saved query again in the future.<br />

Once you’re done here, click the Create List & Save Query but<strong>to</strong>n. The list will now be<br />

compiled, and you’ll be able <strong>to</strong> access it either when building y<strong>our</strong> email or directly through<br />

the View Lists link found under the VR <strong>Email</strong> tab.<br />

Use a Salesforce.com Campaign<br />

Note that you must have active campaigns which were built using Salesforce’s own<br />

Campaigns module <strong>to</strong> use this option.<br />

Just as with Creating a New List of Leads & Contacts, selecting <strong>to</strong> use a Salesforce.com<br />

Campaign <strong>to</strong> build y<strong>our</strong> list will present you with a series of steps:<br />

17

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