Download our PDF Guide to Email Marketing Success - Vertical ...

More documents

Recommendations

Info

Now that we’ve setup and taken a short tour of your account, let’s walk throught the steps for sending your first email. (See page 4 for a quick start.) 12
Step 2: Create Your List Before you can send an email out through VerticalResponse, you’ll need to get your list ready to go. You can have as many lists in your account as you need. These lists will be built from your Salesforce Lead & Contact records. It’s important to note that VerticalResponse maintains a strict anti-spam policy as this helps us achieve extremely high delivery rates for the emails you send. We don’t allow the use of purchased, rented, or harvested lists. We require that email sent through our service only go to those people who have requested to receive that email in one way or another (i.e., through your website, over the phone, at a tradeshow, etc.). To start building your list, navigate to VR Email > Quick Start > New List. This will present you with three different options: Create a New List of Leads and Contacts - Use our Query tool to search your Lead & Contact records using Standard, Custom, Account and Owner level fields for people you want to mail. Use a Salesforce.com Campaign - Choose this option to use the members of an active Salesforce.com Campaign as an email list. Import an External Mailing List - This third option will let you upload a spreadsheet from your computer to use as a list. Records added in this way will not be added to your Leads and Contacts, and will not be connected to Salesforce. This means you’ll miss out on all the reporting connectivity between VerticalResponse and Salesforce - described later in this guide - so you should really only choose this option if you don’t care about the integrated reporting or don’t need it for a particular email. 13
Page 1 and 2: A Step by Step Guide to Email Marke
Page 3 and 4: Introduction Why VerticalResponse f
Page 5 and 6: 3. Upload (or Find) Your Images - T
Page 7 and 8: ✓✓ Launch: VerticalResponse wil
Page 9 and 10: At no point in this process do we a
Page 11: ole snail mail. Keep our postal car
Page 15 and 16: Note that any record that does not
Page 17 and 18: The first field is where you should
Page 19 and 20: Step 3: Summary of Your Query This
Page 21 and 22: folder within Salesforce. Your chos
Page 23 and 24: owse through a variety of different
Page 25 and 26: Write Your Copy After you select yo
Page 27 and 28: 7. Unsubscribe Message - As noted i
Page 29 and 30: Edit Email Campaign This will bring
Page 31: Enter Your From Label - We recommen
Page 35 and 36: Now you’ll see the Adjust Display
Page 37 and 38: This will open a dialog box where y
Page 39 and 40: Every email sent out through Vertic
Page 41 and 42: Step 4: Launching and Analyzing You
Page 43 and 44: Reporting A key part of the integra
Page 45 and 46: Recent Email Comparisons - Quickly
Page 47 and 48: In addition to this default reporti
Page 49 and 50: If you have a website, create an op
Page 51 and 52: ✓✓ Don’t try to be cute or mi
Page 53 and 54: Common Email Marketing Mistakes Get
Page 55 and 56: Blocking When emails are prevented
Page 57 and 58: agreement with a site or a network
Page 59 and 60: Software-as-a-Service Providers (Sa
Page 61 and 62: the portions of screen most likely
Page 63:
ecipients to Web sites that appear
show all

Download our PDF Guide to Email Marketing Success - Vertical ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?