2012 Budget - South Suburban Parks and Recreation

South Suburban Park and Recreation District
Mission and Goals
Communications (continued)
Goals and Objectives for the 2012 Budget:
Assist with the process to update the District’s long-range strategic plan. Generate
public awareness of critical needs identified in the plan. (District Goals #2LT, #5LT,
#1GO, #2GO)
Assist the IT Department with content for the new website. The splash page will be
monitored weekly for current content and calendar content will be posted monthly.
(District Goals #5LT, #2GO)
Continue to assist various departments with their social media efforts. (District Goals
#2GO)
Serve on the Golf Marketing Committee and actively participate with planning,
implementing and tracking marketing and revenue generating efforts. The rounds of
golf will be measured against other similar local golf courses. (District Goals #2GO)
Continue to produce monthly e-newsletters for Buck, Goodson and Lone Tree
Recreation Centers. Assist the Recreation Center Marketing Committee with
marketing and revenue generating strategies. (District Goals #2GO)
Assist with implementation of the marketing plans for South Suburban Ice Arena and
Colorado Journey. (District Goals #2GO)
Work with Bill Dobbs and his staff to implement a marketing plan for Family Sports
Center. (District Goals #2GO)
Produce and distribute the District’s major marketing publications. A new strategy
will be developed for promoting senior programs, rather than printing the Adult
Connection and having it available for pick up at Buck. (District Goals #2GO)
Create and distribute the District’s Annual Report. (District Goals #2GO)
Submit an application for the Gold Medal Award. (District Goals #2GO)
Facilitate the VolunTeen program. A process will be developed to streamline the
scheduling of the teens. (District Goals #2GO)
Provide excellent customer service for people wanting to register for classes. (District
Goals #2GO)
Monitor and manage, as needed, the registration database, such as merging
duplicative customer accounts, posting classes to the website and proofing the
website catalog to the print catalog. (District Goals #2GO)
Process and track recreation scholarships. To assist with evaluating the program, a
tracking report will be produced and shared annually with staff. (District Goals
#1GO, #2GO)
Coordinate with community events, such as Western Welcome Week and Centennial
Under the Stars, to generate awareness and goodwill. (District Goals #2GO)
Coordinate South Suburban dedications for completed capital projects and for
planning and promoting various special events to generate awareness and goodwill.
(District Goals #2GO)
Continue to work with the Public Art Committee. A new sculpture will be installed.
(District Goals #3GO)
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