2012 Budget - South Suburban Parks and Recreation

South Suburban Park and Recreation District
Mission and Goals
Communications (continued)
Accomplishments (continued)
Met deadlines for producing and distributing semi-annual issues of the printed
Connection activities catalog. The Registration staff coordinated the “sister” project
to the print catalog and directly posted and proofed thousands of classes to the
website. Staff manually cross-proofed the print version of the catalogs with the
website version.
Met with staff to develop and implement marketing plans for Colorado Journey and
South Suburban Ice Arena.
Participated with the Golf Marketing Committee to help coordinate marketing efforts
and track results.
Met with Ice Arena Manager Bill Dobbs to prepare a marketing plan for Family
Sports Center.
Met with the Recreation Center Marketing Committee with a focus on customer
retention and attaining new customers.
Helped various programs with promotional efforts; offered suggestions for reaching
target markets and prepared collateral materials.
Conducted the Secret Shopper program to focus attention on rating District facilities
for cleanliness, service and salesmanship.
Shortened the time for processing scholarship applications and implemented a
tracking system.
Coordinated the Sheridan Renovation Celebration of facility improvements and new
wall murals.
Worked with Littleton Public Schools to coordinate and publicize a Walk-to-School
Day at 9 schools, and a trail dedication event at Peabody Elementary.
Helped with volunteer recruitment and promotion of the 200 Trees events and
dedication of the east-side trail.
Assisted Parks staff with the dedication of the new South Suburban Service Center.
Coordinated a South Suburban presence at the South Metro Denver Chamber
Business Expo, Arapahoe Community College’s Chalk it Up event, Centennial Under
the Stars, Western Welcome Week Family Fireworks & BBQ , Carousel of Music,
etc.
Supported the efforts of the Public Art Committee, in coordination with South
Suburban staff members Melissa Reese-Thacker and Vickie Willis, to launch a new
Art on Loan Program with three sculptures installed outside Goodson.
Served as a Learning Journey presenter for a seminar on Emergency and Crisis
Preparedness.
Stayed current with trends and issues in the world of communication and marketing.
Staff attended a number of free or low cost webinars and Meet-Ups related to topics
such as the “How To’s” of social media. Information was shared amongst the
Communications staff, as well as with interested staff from other departments. Teresa
will attend the LERN conference in December and share what is learned.
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