2012 Budget - South Suburban Parks and Recreation

South Suburban Park and Recreation District
Mission and Goals
Communications (continued)
Overview of Department (continued)
If a crisis or emergency situation emerges, the Communications staff coordinates appropriate
responses to the media and public.
The Communications Department’s proposed 2012 budget provides for the following
functions: marketing support, media relations, community relations, volunteer coordination,
publication editing, writing and design, website content, sponsorship and grant assistance,
award nominations and Public Art Committee liaison. The Registration Department’s
activities are also included in Communications’ proposed 2012 budget. The Registration
Department is responsible for processing the majority of phone-in and walk-in class
registrations, and providing some oversight and training for other District facilities, which
also process class registrations. The Registration Department’s other major functions include
serving as the District’s information center, inputting and verifying the online versions of our
catalogs of activities, monitoring and updating the customer “history” online database,
coordinating gift cards sales, managing the scholarship program and oversight of customer
service standards through the secret shopper program.
Accomplishments
Highlights of Major Accomplishments for 2011:
Started a new editorial and marketing “calendar” to help plan for promotional
opportunities 6-10 months into the future, rather than focusing on reacting to
immediate needs. The calendar helps with preparing content for e-newsletters,
HOAs, city publications, website splash page, social media, photo ops and traditional
media.
Significantly increased print and electronic media coverage of District programs,
events and facility improvements.
Served as a facilitator of a social media group with staff members meeting monthly to
teach and share ideas for Facebook, Twitter, etc. to increase engagement with
followers. Some of the District’s more active Facebook pages are County Line BMX,
Family Sports and South Platte Park.
Coordinated content and produced three separate e-newsletters, Lone Tree, Goodson
and Buck that were sent monthly to the District’s existing database of people living
near the centers. Provided training for other departments starting e-newsletters.
Sold two major sponsorships, one for $3,700 to Keystone and one for $4,750 to
Christian Living Centers.
Improved the Staffer newsletter by including photos and making it more employeedriven.
Created and distributed the District’s Annual Report with a current and fun theme of
“The Original Social Network” and highlighted South Suburban’s major
accomplishments.
Changed printing format of Adult Connection to reduce costs.
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