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Economics Markets Strategy - the DBS Vickers Securities Equities ...

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<strong>Economics</strong>: Japan<br />

<strong>Economics</strong> – <strong>Markets</strong> – <strong>Strategy</strong><br />

Chart 9: Outlook for prices, 1yr from date of survey<br />

Sep-07<br />

Survey<br />

Dec-07<br />

Mar-08<br />

0% 20% 40% 60% 80% 100%<br />

Will go up significantly<br />

Will go up slightly<br />

Will remain almost unchanged<br />

Will go down slightly<br />

Will go down significantly<br />

Source: BOJ 33rd Opinion Survey on <strong>the</strong> General Public's Views and Behaviour<br />

Chart 10: Outlook for prices, 5yrs from date of survey<br />

Sep-07<br />

Survey<br />

Dec-07<br />

Mar-08<br />

0% 20% 40% 60% 80% 100%<br />

Will go up significantly<br />

Will go up slightly<br />

Will remain almost unchanged<br />

Will go down slightly<br />

Will go down significantly<br />

Source: BOJ 33rd Opinion Survey on <strong>the</strong> General Public's Views and Behaviour<br />

The BOJ will lift<br />

rates <strong>the</strong> first<br />

chance it gets,<br />

maybe as early as<br />

1Q09<br />

The rise in inflationary expectations, if persistent in <strong>the</strong> coming quarters, will<br />

raise <strong>the</strong> odds of <strong>the</strong> central bank lifting interest rates at <strong>the</strong> earliest possible<br />

opportunity. This could come as soon as economic data improves, possibly as<br />

early as 1Q09. Although we have ‘downgraded’ <strong>the</strong> annual average YoY growth<br />

rate for 2009 to 1.6%, in QoQ terms growth should actually average a relatively<br />

stronger 0.7%. To that end, we continue to look for interest rate normalisation<br />

to resume in 1Q09, with a modest 25bp hike in <strong>the</strong> overnight call rate target to<br />

0.75%. This will be followed by a fur<strong>the</strong>r 25bp hike in 2H09, taking <strong>the</strong> call rate<br />

target to 1.0%.<br />

146

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