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Economics Markets Strategy - the DBS Vickers Securities Equities ...

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<strong>Economics</strong> – <strong>Markets</strong> – <strong>Strategy</strong><br />

<strong>Economics</strong>: Japan<br />

this year, particularly in Asia,<br />

which now buys close to half<br />

Japan’s exports. This year we expect<br />

growth in <strong>the</strong> Asia 10 economies<br />

(including China and India) to<br />

slow to 6.1% on average, from<br />

7.0% last year. The US, while<br />

skirting a recession, will also see<br />

sub-par growth of 2.0%; this market<br />

accounts for around 18% of Japan’s<br />

exports. So, even as demand from<br />

markets like Central and Eastern<br />

Europe continues to barrel on<br />

at over 40% YoY every month,<br />

cooler economic growth in Japan’s<br />

key markets will still result in<br />

declining shipments, as has been<br />

<strong>the</strong> case for <strong>the</strong> past several months<br />

(Chart 2).<br />

In quarter-on-quarter terms, this means markedly slower export growth of 2.3%<br />

QoQ on average for <strong>the</strong> next three quarters. In YoY terms, however, export<br />

growth for <strong>the</strong> full year will look a (misleadingly) strong 12.2%, from 8.6% in<br />

2007. Sequentially, import growth will also be moderate at 1.8-2% QoQ, though<br />

in annual average YoY terms this translates to a 6.0% rise. Net of imports, exports<br />

should contribute 1.2%-pts to overall GDP growth for <strong>the</strong> year.<br />

… fur<strong>the</strong>r hurting corporate earnings<br />

Chart 2: Export contributions from Asia, US falling<br />

%-pt contrib to export growth<br />

20<br />

15<br />

10<br />

5<br />

0<br />

-5<br />

Jan-07 Apr-07 Jul-07 Oct-07 Jan-08 Apr-08<br />

Asia<br />

C&E Europe, Russia<br />

Rest of world<br />

Latest: Apr08<br />

N. America<br />

Mid-East<br />

Exports, % YoY<br />

The soft conditions facing exporters, which account for some 20% of <strong>the</strong> economy,<br />

will not help overall corporate earnings, which are already under significant<br />

strain owing to <strong>the</strong> surge in cost of inputs like oil and commodities. According<br />

to <strong>the</strong> MOF’s first-quarter corporate survey, revenues fell 1.5% YoY during <strong>the</strong><br />

quarter, largely reflecting a contraction in revenues among non-manufacturers.<br />

More notably, operating profits were down 14.2% YoY across all industries, <strong>the</strong><br />

biggest decline in six years (Chart 3). According to our estimates, profit margins<br />

peaked in <strong>the</strong> second to third quarter of 2007, and are currently undergoing a<br />

relatively sharp correction in both <strong>the</strong> manufacturing and non-manufacturing<br />

sectors (Chart 4).<br />

These poor business conditions explain why we saw business spending growth<br />

of just 0.2% QoQ in 1Q08. Indeed, for <strong>the</strong> remainder of <strong>the</strong> year we believe<br />

Demand from Asia,<br />

US is weakening<br />

Export growth to<br />

slow<br />

Cooling external<br />

demand and higher<br />

input costs are<br />

hurting corporate<br />

profits<br />

Chart 3: Sales, profits contracting<br />

% YoY<br />

40<br />

30<br />

20<br />

10<br />

0<br />

-10<br />

-20<br />

-30<br />

-40<br />

Operating<br />

profits<br />

Sales<br />

Latest: 1Q08<br />

Jun-97 Jun-99 Jun-01 Jun-03 Jun-05 Jun-07<br />

Chart 4: Profit margins rapidly thinning<br />

Profit to sales ratio, sa<br />

6<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

Latest: 1Q08<br />

All indust<br />

Manuf<br />

Non-manuf<br />

Jun-97 Jun-99 Jun-01 Jun-03 Jun-05 Jun-07<br />

143

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