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Preface<br />

Congratulations on making it to this<br />

important step in your company’s history.<br />

When a company decides to go public,<br />

it takes a giant leap toward growing its<br />

enterprise. Yet the process can be complex<br />

to navigate. As you embark on your IPO<br />

journey, we hope you will find a valuable<br />

resource in this NYSE IPO Guide, updated<br />

for 2013. We are grateful to our partners<br />

on the project, including our publisher and<br />

expert contributors. Our collective goal is<br />

to help guide you through the process and<br />

contribute to a positive and successful IPO<br />

experience.<br />

As the world’s leading cash equities<br />

trading platform, the NYSE is the proud<br />

home to thousands of successful companies<br />

of all sizes, industries and geographies. For<br />

more than 200 years, our markets, people<br />

and technology have helped companies<br />

unlock their potential. Since our founding<br />

in 1792, we have maintained a commitment<br />

to transparent, orderly financial markets—a<br />

promise that continues today. The<br />

NYSE’s market model offers cutting-edge<br />

technology enhanced by human judgment<br />

and accountability, access to the deepest<br />

pools of liquidity, unmatched brand<br />

visibility, as well as advocacy support on<br />

public-policy and regulatory issues affecting<br />

public companies, investors and all market<br />

participants.<br />

Launching an IPO on the New York<br />

Stock Exchange or NYSE MKT, the<br />

leading U.S. market for small- and midcap<br />

companies, carries a range of advantages,<br />

including access to capital, improved<br />

branding, and increased liquidity. Our listed<br />

companies benefit from market intelligence,<br />

investor outreach, education, and advocacy.<br />

From listing day and beyond, our people—<br />

and products—will partner with you to<br />

help your company shine. And our events,<br />

networking and unparalleled information<br />

sources help you connect with peers and<br />

other business leaders to gain new insights<br />

and perspectives.<br />

Given this, it is not surprising that we<br />

continue to rank no. 1 in terms of global<br />

IPO capital raising. We’re also proud of our<br />

leadership in technology IPOs as well as<br />

among small, growth-stage, venture-backed<br />

companies that choose our dedication to<br />

client service and extensive network of<br />

professionals to lead them through their IPO<br />

experience. As mentioned in a recent Forbes<br />

article, 16 of the top 20 technology IPOs in<br />

2012 chose to list with the NYSE.<br />

By accessing the U.S. capital markets<br />

via an IPO, you stimulate innovation,<br />

entrepreneurship and, ultimately, job<br />

creation. You create new and exciting<br />

investment opportunities for individuals and<br />

institutions. You fuel not only the growth of<br />

your company, but the growth of the overall<br />

economy.<br />

We thank you for playing this important<br />

role in America’s economic prosperity. We<br />

look forward to helping you navigate your<br />

IPO journey and seeing you through this<br />

significant milestone.<br />

Duncan Niederauer<br />

Chief Executive Officer, NYSE<br />

6 NYSE IPO Guide

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