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Preface<br />
Congratulations on making it to this<br />
important step in your company’s history.<br />
When a company decides to go public,<br />
it takes a giant leap toward growing its<br />
enterprise. Yet the process can be complex<br />
to navigate. As you embark on your IPO<br />
journey, we hope you will find a valuable<br />
resource in this NYSE IPO Guide, updated<br />
for 2013. We are grateful to our partners<br />
on the project, including our publisher and<br />
expert contributors. Our collective goal is<br />
to help guide you through the process and<br />
contribute to a positive and successful IPO<br />
experience.<br />
As the world’s leading cash equities<br />
trading platform, the NYSE is the proud<br />
home to thousands of successful companies<br />
of all sizes, industries and geographies. For<br />
more than 200 years, our markets, people<br />
and technology have helped companies<br />
unlock their potential. Since our founding<br />
in 1792, we have maintained a commitment<br />
to transparent, orderly financial markets—a<br />
promise that continues today. The<br />
NYSE’s market model offers cutting-edge<br />
technology enhanced by human judgment<br />
and accountability, access to the deepest<br />
pools of liquidity, unmatched brand<br />
visibility, as well as advocacy support on<br />
public-policy and regulatory issues affecting<br />
public companies, investors and all market<br />
participants.<br />
Launching an IPO on the New York<br />
Stock Exchange or NYSE MKT, the<br />
leading U.S. market for small- and midcap<br />
companies, carries a range of advantages,<br />
including access to capital, improved<br />
branding, and increased liquidity. Our listed<br />
companies benefit from market intelligence,<br />
investor outreach, education, and advocacy.<br />
From listing day and beyond, our people—<br />
and products—will partner with you to<br />
help your company shine. And our events,<br />
networking and unparalleled information<br />
sources help you connect with peers and<br />
other business leaders to gain new insights<br />
and perspectives.<br />
Given this, it is not surprising that we<br />
continue to rank no. 1 in terms of global<br />
IPO capital raising. We’re also proud of our<br />
leadership in technology IPOs as well as<br />
among small, growth-stage, venture-backed<br />
companies that choose our dedication to<br />
client service and extensive network of<br />
professionals to lead them through their IPO<br />
experience. As mentioned in a recent Forbes<br />
article, 16 of the top 20 technology IPOs in<br />
2012 chose to list with the NYSE.<br />
By accessing the U.S. capital markets<br />
via an IPO, you stimulate innovation,<br />
entrepreneurship and, ultimately, job<br />
creation. You create new and exciting<br />
investment opportunities for individuals and<br />
institutions. You fuel not only the growth of<br />
your company, but the growth of the overall<br />
economy.<br />
We thank you for playing this important<br />
role in America’s economic prosperity. We<br />
look forward to helping you navigate your<br />
IPO journey and seeing you through this<br />
significant milestone.<br />
Duncan Niederauer<br />
Chief Executive Officer, NYSE<br />
6 NYSE IPO Guide