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A public company and its shareholders<br />
To determine whether an issue is<br />
controversial or to obtain a vote, the<br />
corporate secretary and corporate legal<br />
counsel should retain a proxy solicitation<br />
firm. With recent changes to regulations<br />
and the growing influence of proxy<br />
advisory firms, achieving successful<br />
voting percentages is becoming a more<br />
challenging task.<br />
Shareholder profile: In order to<br />
conduct an efficient and effective proxy<br />
solicitation, it is important to know the<br />
composition of the shareholder base. A<br />
proxy solicitor can determine the amount<br />
of shares held by institutional holders,<br />
retail holders and insiders (including<br />
shares held in company plans). With<br />
this information, a determination can<br />
be made on the nature and extent of the<br />
solicitation needed and also whether an<br />
outreach campaign to retail holders is<br />
necessary and beneficial.<br />
Executing an effective campaign: With<br />
knowledge of the shareholder base, the<br />
corporate secretary and staff can position<br />
the messaging in the proxy statement.<br />
The proxy statement is not just a means<br />
to satisfy SEC and state law disclosure<br />
requirements but is also a public<br />
company’s most broad and direct investor<br />
relations tool.<br />
Corporate governance practices are<br />
important for many shareholders, and<br />
this is a trend that continues to grow in<br />
importance. A company’s governance<br />
practices should be presented in the best<br />
possible light, since many investors will<br />
take these practices into account when<br />
making their voting decisions. The board<br />
of directors is responsible for deciding<br />
what practices are best for the company as<br />
a whole, while also taking into account the<br />
views of their shareholders. Meeting with<br />
investors regularly, and understanding<br />
their concerns as well as those of the<br />
proxy advisory firms, will help address<br />
potential conflicts before the annual<br />
meeting.<br />
Third-party proxy advisory firms: The<br />
two major proxy advisory firms are<br />
Institutional Shareholder Services (ISS)<br />
and Glass, Lewis & Co. These third-party<br />
proxy advisory firms provide analysis<br />
and voting recommendations on virtually<br />
all U.S.-listed companies, and many<br />
foreign ones, to institutional investors.<br />
While the views and recommendations<br />
of these firms are influential, they are<br />
not necessarily dispositive, and most<br />
major institutions have their own voting<br />
policies and guidelines in place that<br />
govern how they will vote on specific<br />
issues. Many will also subscribe to one or<br />
more of the proxy advisory firms proxy<br />
analysis services and use them as a guide<br />
in helping to make their voting decisions.<br />
Most institutional investors are required<br />
to publicly disclose their voting record<br />
once a year, on Form NP-X, with the SEC.<br />
Some institutional investors will also<br />
have one of the advisory firms vote their<br />
proxies, based on the advisory firm’s<br />
recommendations.<br />
7.3 Ownership reporting by<br />
shareholders<br />
Cleary Gottlieb Steen & Hamilton LLP<br />
After the IPO, the company’s major<br />
shareholders (or groups of shareholders<br />
acting together) will be required to comply<br />
with certain reporting requirements under<br />
the Exchange Act. These requirements<br />
are in addition to those applicable to<br />
officers, directors and 10% shareholders<br />
under Section 16 of the Exchange Act.<br />
The company’s management usually<br />
encounters these requirements in two<br />
ways. First, a company with a controlling<br />
or principal shareholder will often monitor<br />
that shareholder’s compliance with these<br />
requirements. Second, filings under<br />
these requirements occasionally provide<br />
important information about transactions<br />
by major shareholders.<br />
Schedule 13D filers: Pursuant to Sections<br />
13(d) and 13(g) of the Exchange Act and the<br />
related SEC regulations, each person (or<br />
group of persons acting together) acquiring<br />
any voting equity securities registered<br />
under the Exchange Act as a result of<br />
which such person or group beneficially<br />
owns more than 5% of such securities,<br />
within 10 days of the 5% threshold being<br />
crossed, must file a report on Schedule<br />
13D with the SEC and send copies to the<br />
company and relevant stock exchanges. As<br />
discussed below, some shareholders may<br />
be able to file instead on Schedule 13G,<br />
which requires less information.<br />
Schedule 13D requires disclosure of:<br />
• the identity of the acquirer (or each<br />
member of the group), including its<br />
management, directors and controlling<br />
entities;<br />
• the source and amount of funds used to<br />
acquire the securities;<br />
• the purpose of the acquisition,<br />
including any plans or proposals the<br />
acquirer may have for future purchases<br />
or sales of target stock or for any<br />
changes in the target management<br />
or board of directors, or any major<br />
corporate transaction affecting control<br />
of the target, such as a tender offer or<br />
business combination;<br />
• the amount and percentage of target<br />
securities held by the acquirer and<br />
details about transactions in such<br />
securities during the 60 days prior to<br />
filing of the Schedule 13D (or, if shorter,<br />
for the period since the most recent<br />
Schedule 13D filing); and<br />
• the nature of any arrangements to<br />
which the acquirer is a party relating to<br />
the target’s securities.<br />
Documents relating to the financing<br />
of the acquisition and any contemplated<br />
extraordinary transaction involving the<br />
company must be filed as exhibits to the<br />
Schedule 13D filing.<br />
Schedule 13D filings can be quite long<br />
and complex. In the event of a contest for<br />
control, there can be litigation challenging<br />
the accuracy of the filing, and especially<br />
of statements describing the acquirer’s<br />
purpose and plans. Filers often try to<br />
preserve as much flexibility as possible by<br />
describing a wide variety of options.<br />
A report on Schedule 13D must<br />
be amended “promptly” (which can<br />
mean almost immediately in some<br />
circumstances) in the event of a material<br />
change in the information disclosed in the<br />
schedule, including a change in—or, in<br />
the view of the SEC, the selection of one<br />
particular purpose from—the previously<br />
disclosed plans. Any acquisition or<br />
disposition of 1% or more of the relevant<br />
class of securities is deemed material<br />
for this purpose, while a lesser change in<br />
holdings may be material, depending on<br />
the circumstances.<br />
Schedule 13G filers: An existing<br />
shareholder that already owns more than<br />
76 NYSE IPO Guide