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A public company and its shareholders<br />

To determine whether an issue is<br />

controversial or to obtain a vote, the<br />

corporate secretary and corporate legal<br />

counsel should retain a proxy solicitation<br />

firm. With recent changes to regulations<br />

and the growing influence of proxy<br />

advisory firms, achieving successful<br />

voting percentages is becoming a more<br />

challenging task.<br />

Shareholder profile: In order to<br />

conduct an efficient and effective proxy<br />

solicitation, it is important to know the<br />

composition of the shareholder base. A<br />

proxy solicitor can determine the amount<br />

of shares held by institutional holders,<br />

retail holders and insiders (including<br />

shares held in company plans). With<br />

this information, a determination can<br />

be made on the nature and extent of the<br />

solicitation needed and also whether an<br />

outreach campaign to retail holders is<br />

necessary and beneficial.<br />

Executing an effective campaign: With<br />

knowledge of the shareholder base, the<br />

corporate secretary and staff can position<br />

the messaging in the proxy statement.<br />

The proxy statement is not just a means<br />

to satisfy SEC and state law disclosure<br />

requirements but is also a public<br />

company’s most broad and direct investor<br />

relations tool.<br />

Corporate governance practices are<br />

important for many shareholders, and<br />

this is a trend that continues to grow in<br />

importance. A company’s governance<br />

practices should be presented in the best<br />

possible light, since many investors will<br />

take these practices into account when<br />

making their voting decisions. The board<br />

of directors is responsible for deciding<br />

what practices are best for the company as<br />

a whole, while also taking into account the<br />

views of their shareholders. Meeting with<br />

investors regularly, and understanding<br />

their concerns as well as those of the<br />

proxy advisory firms, will help address<br />

potential conflicts before the annual<br />

meeting.<br />

Third-party proxy advisory firms: The<br />

two major proxy advisory firms are<br />

Institutional Shareholder Services (ISS)<br />

and Glass, Lewis & Co. These third-party<br />

proxy advisory firms provide analysis<br />

and voting recommendations on virtually<br />

all U.S.-listed companies, and many<br />

foreign ones, to institutional investors.<br />

While the views and recommendations<br />

of these firms are influential, they are<br />

not necessarily dispositive, and most<br />

major institutions have their own voting<br />

policies and guidelines in place that<br />

govern how they will vote on specific<br />

issues. Many will also subscribe to one or<br />

more of the proxy advisory firms proxy<br />

analysis services and use them as a guide<br />

in helping to make their voting decisions.<br />

Most institutional investors are required<br />

to publicly disclose their voting record<br />

once a year, on Form NP-X, with the SEC.<br />

Some institutional investors will also<br />

have one of the advisory firms vote their<br />

proxies, based on the advisory firm’s<br />

recommendations.<br />

7.3 Ownership reporting by<br />

shareholders<br />

Cleary Gottlieb Steen & Hamilton LLP<br />

After the IPO, the company’s major<br />

shareholders (or groups of shareholders<br />

acting together) will be required to comply<br />

with certain reporting requirements under<br />

the Exchange Act. These requirements<br />

are in addition to those applicable to<br />

officers, directors and 10% shareholders<br />

under Section 16 of the Exchange Act.<br />

The company’s management usually<br />

encounters these requirements in two<br />

ways. First, a company with a controlling<br />

or principal shareholder will often monitor<br />

that shareholder’s compliance with these<br />

requirements. Second, filings under<br />

these requirements occasionally provide<br />

important information about transactions<br />

by major shareholders.<br />

Schedule 13D filers: Pursuant to Sections<br />

13(d) and 13(g) of the Exchange Act and the<br />

related SEC regulations, each person (or<br />

group of persons acting together) acquiring<br />

any voting equity securities registered<br />

under the Exchange Act as a result of<br />

which such person or group beneficially<br />

owns more than 5% of such securities,<br />

within 10 days of the 5% threshold being<br />

crossed, must file a report on Schedule<br />

13D with the SEC and send copies to the<br />

company and relevant stock exchanges. As<br />

discussed below, some shareholders may<br />

be able to file instead on Schedule 13G,<br />

which requires less information.<br />

Schedule 13D requires disclosure of:<br />

• the identity of the acquirer (or each<br />

member of the group), including its<br />

management, directors and controlling<br />

entities;<br />

• the source and amount of funds used to<br />

acquire the securities;<br />

• the purpose of the acquisition,<br />

including any plans or proposals the<br />

acquirer may have for future purchases<br />

or sales of target stock or for any<br />

changes in the target management<br />

or board of directors, or any major<br />

corporate transaction affecting control<br />

of the target, such as a tender offer or<br />

business combination;<br />

• the amount and percentage of target<br />

securities held by the acquirer and<br />

details about transactions in such<br />

securities during the 60 days prior to<br />

filing of the Schedule 13D (or, if shorter,<br />

for the period since the most recent<br />

Schedule 13D filing); and<br />

• the nature of any arrangements to<br />

which the acquirer is a party relating to<br />

the target’s securities.<br />

Documents relating to the financing<br />

of the acquisition and any contemplated<br />

extraordinary transaction involving the<br />

company must be filed as exhibits to the<br />

Schedule 13D filing.<br />

Schedule 13D filings can be quite long<br />

and complex. In the event of a contest for<br />

control, there can be litigation challenging<br />

the accuracy of the filing, and especially<br />

of statements describing the acquirer’s<br />

purpose and plans. Filers often try to<br />

preserve as much flexibility as possible by<br />

describing a wide variety of options.<br />

A report on Schedule 13D must<br />

be amended “promptly” (which can<br />

mean almost immediately in some<br />

circumstances) in the event of a material<br />

change in the information disclosed in the<br />

schedule, including a change in—or, in<br />

the view of the SEC, the selection of one<br />

particular purpose from—the previously<br />

disclosed plans. Any acquisition or<br />

disposition of 1% or more of the relevant<br />

class of securities is deemed material<br />

for this purpose, while a lesser change in<br />

holdings may be material, depending on<br />

the circumstances.<br />

Schedule 13G filers: An existing<br />

shareholder that already owns more than<br />

76 NYSE IPO Guide

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