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Preparing to go public<br />

and criminal history. Those forms<br />

would be vetted on an annual basis<br />

to make certain the individuals<br />

responsible for setting an ethical<br />

tone were not themselves creating<br />

problems for the company.<br />

• Training and communication—<br />

periodically issue communications<br />

surrounding the ethics and compliance<br />

program and conduct effective ethics<br />

and compliance training throughout<br />

the company.<br />

• Monitoring and auditing—periodically<br />

monitor and audit the organization’s<br />

ethics and compliance program to<br />

determine its effectiveness. Measure<br />

the performance of the ethics<br />

and compliance program through<br />

benchmarking and internal data<br />

review.<br />

• Enforcement—build effective<br />

incentives and disincentives into the<br />

company’s compliance program.<br />

• To date, many companies have not<br />

incorporated incentives into their<br />

compliance program. Those that<br />

have generally consider ethical<br />

behavior as a component of annual<br />

performance reviews (with full<br />

disclosure ahead of time) and in<br />

promotion decisions.<br />

• The FSG require that a company<br />

take appropriate disciplinary<br />

measures for either engaging in<br />

criminal conduct and for failing to<br />

take reasonable steps to prevent<br />

or detect that conduct. Thus, a<br />

robust code will detail a variety<br />

of consequences and make certain<br />

that some sort of punitive action<br />

is an option both against the<br />

individual committing the criminal<br />

conduct and against his or her<br />

supervisor.<br />

• In the event criminal conduct is<br />

detected, the company should<br />

document its response—and, in<br />

particular, any changes that were<br />

made to the code or program in<br />

response to that conduct. The FSG<br />

expect compliance programs to<br />

be living entities that adapt and<br />

change over time. ●<br />

30 NYSE IPO Guide

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