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Preparing to go public<br />
and criminal history. Those forms<br />
would be vetted on an annual basis<br />
to make certain the individuals<br />
responsible for setting an ethical<br />
tone were not themselves creating<br />
problems for the company.<br />
• Training and communication—<br />
periodically issue communications<br />
surrounding the ethics and compliance<br />
program and conduct effective ethics<br />
and compliance training throughout<br />
the company.<br />
• Monitoring and auditing—periodically<br />
monitor and audit the organization’s<br />
ethics and compliance program to<br />
determine its effectiveness. Measure<br />
the performance of the ethics<br />
and compliance program through<br />
benchmarking and internal data<br />
review.<br />
• Enforcement—build effective<br />
incentives and disincentives into the<br />
company’s compliance program.<br />
• To date, many companies have not<br />
incorporated incentives into their<br />
compliance program. Those that<br />
have generally consider ethical<br />
behavior as a component of annual<br />
performance reviews (with full<br />
disclosure ahead of time) and in<br />
promotion decisions.<br />
• The FSG require that a company<br />
take appropriate disciplinary<br />
measures for either engaging in<br />
criminal conduct and for failing to<br />
take reasonable steps to prevent<br />
or detect that conduct. Thus, a<br />
robust code will detail a variety<br />
of consequences and make certain<br />
that some sort of punitive action<br />
is an option both against the<br />
individual committing the criminal<br />
conduct and against his or her<br />
supervisor.<br />
• In the event criminal conduct is<br />
detected, the company should<br />
document its response—and, in<br />
particular, any changes that were<br />
made to the code or program in<br />
response to that conduct. The FSG<br />
expect compliance programs to<br />
be living entities that adapt and<br />
change over time. ●<br />
30 NYSE IPO Guide