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Skills and Competencies from the Unilever Perspective

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Differences Academia vs. Industry<br />

1. Project oriented work with clear deliverables <strong>and</strong> timings (‘<strong>the</strong> 5 Ws’):<br />

What are you going to deliver, When, Why, for Whom <strong>and</strong> What will it<br />

cost ?<br />

2. Usually <strong>the</strong>re is a question behind a question !<br />

3. Money <strong>and</strong> instruments might be easier to get than people.<br />

4. Analytical chemistry is an enabler. A means, not a goal !<br />

5. Very interesting side tracks are distractions !<br />

6. Fit for purpose (or ‘good is good enough’). Better is <strong>the</strong> enemy of good !<br />

7. Borrow <strong>and</strong> adapt ra<strong>the</strong>r than invent. So try NOT to be original !<br />

8. If you don’t do your work for today well you will be dead tomorrow. If you<br />

don’t do your work for tomorrow well you will be dead <strong>the</strong> day after !<br />

9. Improved methods make old data useless.<br />

10. Urgent questions can ruin your plans. Think in priorities <strong>and</strong> …. money.

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