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<strong>PR</strong> <strong>Lions</strong> <strong>Shortlist</strong> - <strong>CL2012</strong><br />
Cat. No Entry<br />
No<br />
Title Advertiser Product Entrant Company Country<br />
A01 (Consumer Goods, including FMCG and Household Products)<br />
A01/010 00147 SOON TO BE WORLD<br />
FAMOUS<br />
A01/020 00277 ARIEL FASHION SHOOT <strong>PR</strong>OCTER & GAMBLE<br />
NORDIC<br />
SOLO SODA TRY/APT ADVERTISING AGENCY<br />
Oslo<br />
ARIEL ACTILIFT LIQUID<br />
DETERGENT<br />
NORWAY<br />
MSL NORDIC Stockholm SWEDEN<br />
A01/030 00588 NO NUTS NO GLORY KRAFT FOODS STARBAR INGO Stockholm SWEDEN<br />
A01/037 00754 BE THE COACH SOUTH AFRICAN<br />
BREWERIES<br />
A01/044 00837 SPONSOR THE WHITE<br />
HOUSE<br />
A01/054 01081 SORRY ABOUT THE TWIGS,<br />
FOLKS<br />
CARLING BLACK LABEL OGILVY CAPE TOWN SOUTH AFRICA<br />
RECKITT BENCKISER VANISH NAPISAN CRYSTAL<br />
WHITE<br />
EURO RSCG AUSTRALIA Sydney AUSTRALIA<br />
DB BREWERIES MONTEITH'S CRUSHED CIDER COLENSO BBDO Auckland NEW ZEALAND<br />
A01/055 01082 SKATE PINBALL FRUCOR BEVERAGES MOUNTAIN DEW COLENSO BBDO Auckland NEW ZEALAND<br />
A01/062 00736 THE BEAUTY OF A SECOND MONTBLANC<br />
INTERNATIONAL<br />
NICOLAS RIEUSSEC<br />
CHRONOGRAPH<br />
LEO BURNETT Milan ITALY<br />
A01/063 00356 S<strong>PR</strong>ITE CRICKET STARS COCA-COLA SOFT DRINK MEMAC OGILVY & MATHER<br />
Dubai<br />
UNITED ARAB<br />
EMIRATES<br />
A01/067 00989 THE DOVE AD MAKEOVER UNILEVER DOVE OGILVY & MATHER LONDON UNITED<br />
KINGDOM<br />
A01/073 00438 M.J BALE GRAZED ON<br />
GREATNESS<br />
M.J.BALE AUSTRALIAN CRICKET TEAM<br />
SPONSORSHIP<br />
A02 (Healthcare and Services)<br />
A02/006 00489 THE HUMAN DO.ING BLUE CROSS & BLUE SHIELD<br />
OF MINNESOTA<br />
A02/011 00398 VOLTEXERCISE! NOVARTIS CONSUMER<br />
HEALTH<br />
WHYBIN\TBWA\TEQUILA<br />
SYDNEY<br />
HEALTH INSURANCE FLEISHMAN-HILLARD Minneapolis USA<br />
AUSTRALIA<br />
PAIN RELIEF GEL SPN OGILVY St Petersburg RUSSIA<br />
A03 (Automotive and Transport)<br />
A03/004 00089 AIDBAG DAIMLER MERCEDES BENZ JUNG von MATT Hamburg GERMANY<br />
A03/023 00894 THE QR-<strong>PR</strong>OTOTYPE<br />
CHASE<br />
DAIMLER MERCEDES-BENZ A-CLASS JUNG von MATT Hamburg GERMANY<br />
A03/024 00895 THE INVISIBLE DRIVE DAIMLER MERCEDES-BENZ F-CELL JUNG von MATT Hamburg GERMANY<br />
A03/034 00411 CONNECTING LIFELINES HONDA MOTOR INTERNAVI DENTSU Tokyo JAPAN<br />
A04 (Media, Arts and Entertainment)<br />
A04/012 00631 THE NEW STÄDEL STÄDEL MUSEUM<br />
FRANKFURT<br />
FUNDRAISING CAMPAIGN OGILVY GERMANY Frankfurt GERMANY<br />
A04/021 00923 THE BOOK THAT CAN'T<br />
WAIT<br />
ETERNA CADENCIA ETERNA CADENCIA DRAFTFCB BUENOS AIRES ARGENTINA<br />
1 of 1<br />
Agency<br />
GEELMUYDEN KIESE Oslo / MAGNUM<br />
MEDIA Oslo<br />
MSL NORDIC Stockholm / SAATCHI &<br />
SAATCHI Stockholm<br />
<strong>PR</strong>IME Stockholm<br />
OGILVY CAPE TOWN<br />
EURO RSCG AUSTRALIA Sydney / RED<br />
AGENCY Sydeny<br />
COLENSO BBDO Auckland / <strong>PR</strong>OXIMITY<br />
PULSE Auckland<br />
COLENSO BBDO Auckland / <strong>PR</strong>OXIMITY<br />
PULSE Auckland<br />
LEO BURNETT Milan<br />
MEMAC OGILVY & MATHER Dubai<br />
OGILVY & MATHER LONDON<br />
WHYBIN\TBWA\TEQUILA SYDNEY /<br />
ELEVEN <strong>PR</strong> Pyrmont<br />
FLEISHMAN-HILLARD Minneapolis<br />
SPN OGILVY St Petersburg<br />
JUNG von MATT Hamburg<br />
JUNG von MATT Hamburg<br />
JUNG von MATT Hamburg<br />
DENTSU Tokyo<br />
OGILVY GERMANY Frankfurt<br />
DRAFTFCB BUENOS AIRES
<strong>PR</strong> <strong>Lions</strong> <strong>Shortlist</strong> - <strong>CL2012</strong><br />
A04/032 00725 MIS MATSCH GÖTEBORGSOPERAN OPERAHOUSE OF<br />
GOTHENBURG<br />
FORSMAN & BODENFORS<br />
Gothenburg<br />
A04/040 01034 ONE COPY SONG ADAM TENSTA FACEBOOK APP R/GA New York USA<br />
SWEDEN<br />
A05 (Travel, Tourism & Leisure)<br />
A05/010 00196 STEAL BANKSY ART SERIES HOTELS HOTEL <strong>PR</strong>OMOTION NAKED COMMUNICATIONS<br />
Sydney<br />
AUSTRALIA<br />
A05/014 00549 FROM PERÚ FOR PERU FROM PERÚ COUNTRY BRANDING Y&R Lima PERU<br />
A06 (Retail and E-commerce, including Restaurants)<br />
A06/004 00186 WIMPY BRAILLE BURGER WIMPY BRAILLE MENU METROPOLITANREPUBLIC<br />
Johannesburg<br />
SOUTH AFRICA<br />
A06/013 00650 THE NAKED MAN LA REDOUTE LA REDOUTE CLM BBDO Boulogne-Billancourt FRANCE<br />
A07 (Financial Services, incl. Investor Relations and Corporate Finance)<br />
A07/009 00707 THE MOST POPULAR SONG BANCO POPULAR DE<br />
PUERTO RICO<br />
BANK JWT SAN JUAN PUERTO RICO<br />
A07/017 00745 SMALL BUSINESS GETS AN<br />
OFFICIAL DAY<br />
AMERICAN EX<strong>PR</strong>ESS AMERICAN EX<strong>PR</strong>ESS CRISPIN PORTER + BOGUSKY<br />
Boulder<br />
A08 (Technology and Manufacturing)<br />
A08/009 00204 A FAIR RIDE FOR ALL VIRGIN MOBILE AUSTRALIA MOBILE AND DATA PLANS ONE GREEN BEAN Sydney AUSTRALIA<br />
A08/022 00773 SONG COMPOSED VIA<br />
CONFERENCE CALL<br />
JAWBONE JAMBOX PEREIRA & O'DELL San Francisco USA<br />
A08/030 00957 <strong>PR</strong>OJECT IMAGIN8ION CANON USA DIGITAL SLR CAMERAS GREY NEW YORK USA<br />
A08/031 01056 THE INSIDE EXPERIENCE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL<br />
INSIDE<br />
USA<br />
PEREIRA & O'DELL San Francisco USA<br />
A09 (Charity and Not for Profit)<br />
A09/001 00007 BATTLE FOR THE BABIES FOND B92 FUNDRAISING SAATCHI & SAATCHI Belgrade SERBIA<br />
A09/007 00097 THE FRENCH WILL NEVER<br />
FORGET 9/11<br />
THE FRENCH WILL NEVER<br />
FORGET<br />
FRANCO-AMERICAN<br />
FRIENDSHIP<br />
EURO RSCG WORLDWIDE <strong>PR</strong><br />
New York<br />
A09/015 00246 REMÁNGATE ARCANGELES FOUNDATION LANDMINE AWARENESS <strong>PR</strong>OXIMITY COLOMBIA Bogota COLOMBIA<br />
A09/023 00510 BLOOD RELATIONS THE PERES CENTER FOR<br />
PEACE<br />
A09/034 00705 #MILLIONHOODIES FOR<br />
TRAYVON MARTIN<br />
THE PARKS & CRUMP LAW<br />
FIRM<br />
RECONCILIATION BAUMANN BER RIVNAY<br />
SAATCHI & SAATCHI Ramat Gan<br />
PUBLIC AWARENESS<br />
MESSAGE<br />
USA<br />
ISRAEL<br />
McCANN ERICKSON New York USA<br />
A09/036 00711 ALZHEIMER EXPERIENCE ALZHEIMER FOUNDATION ALZHEIMER FOUNDATION MARURI GREY Guayaquil ECUADOR<br />
A09/052 00864 HAIR FOR HOPE CHULABHORN HOSPITAL CANCER PATIENTS<br />
DEPARTMENT<br />
1 of 1<br />
THE LEO BURNETT GROUP<br />
THAILAND Bangkok<br />
THAILAND<br />
FORSMAN & BODENFORS Gothenburg<br />
R/GA New York<br />
NAKED COMMUNICATIONS Sydney /<br />
HAUSMANN COMMUNICATIONS<br />
Paddington<br />
Y&R Lima<br />
METROPOLITANREPUBLIC<br />
Johannesburg<br />
CLM BBDO Boulogne-Billancourt<br />
JWT SAN JUAN<br />
CRISPIN PORTER + BOGUSKY Boulder<br />
ONE GREEN BEAN Sydney<br />
PEREIRA & O'DELL San Francisco<br />
GREY NEW YORK / ALLIANCE New<br />
York<br />
PEREIRA & O'DELL San Francisco<br />
SAATCHI & SAATCHI Belgrade / DIRECT<br />
MEDIA Belgrade<br />
EURO RSCG WORLDWIDE <strong>PR</strong> New<br />
York<br />
<strong>PR</strong>OXIMITY COLOMBIA Bogota / OMD<br />
COLOMBIA Bogotá<br />
BAUMANN BER RIVNAY SAATCHI &<br />
SAATCHI Ramat Gan<br />
McCANN ERICKSON New York<br />
MARURI GREY Guayaquil<br />
THE LEO BURNETT GROUP THAILAND<br />
Bangkok / LEO BURNETT & ARC<br />
WORLDWIDE THAILAND Bangkok
<strong>PR</strong> <strong>Lions</strong> <strong>Shortlist</strong> - <strong>CL2012</strong><br />
A09/053 00871 INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME<br />
DAY<br />
A09/062 00949 SCARECROOKS YOUNGSTERS AGAINST<br />
VIOLENCE ORGANIZATION<br />
CAMPAIGN AGAINST<br />
ROBBERY<br />
SAATCHI & SAATCHI Milan ITALY<br />
OGILVY GUATEMALA GUATEMALA<br />
A10 (Corporate Communication)<br />
A10/022 00651 THE NAKED MAN LA REDOUTE LA REDOUTE CLM BBDO Boulogne-Billancourt FRANCE<br />
A10/023 00660 NO NEWS IS BIG NEWS TELIA TELIA <strong>PR</strong>IME Stockholm SWEDEN<br />
A10/029 00863 UNILEVER FOOD<br />
SOLUTIONS<br />
UNILEVER RE-LAUNCH CAMPAIGN UNILEVER Leatherhead UNITED<br />
KINGDOM<br />
A10/052 01042 CENTENNIAL IBM CORPORATE<br />
COMMUNICATION<br />
OGILVY NEW YORK USA<br />
A11 (Public Affairs)<br />
A11/004 00180 WORLD'S THICKEST BOOK MIN A-KASSE UNEMPLOYMENT FUND INKOGNITO Copenhagen DENMARK<br />
A11/018 00795 0 VIEWS AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL LOWE GINKGO Montevideo URUGUAY<br />
A11/022 01119 BOOK BURNING PARTY TROY PUBLIC LIBRARY TROY PUBLIC LIBRARY LEO BURNETT DETROIT USA<br />
A12 (Public Sector)<br />
A12/009 00474 URBAN ART GALLERY LISBON'S CITY HALL URBAN ART GALLERY TORKE Lisbon PORTUGAL<br />
A12/016 00682 EPIDEMIC OF VIOLENCE<br />
AGAINST CHILDREN<br />
CHILDREN'S NATIONAL<br />
HOSPITAL<br />
A12/019 00410 RIVERS OF LIGHT MINISTRY OF DEFENSE HUMANITARIAN<br />
DEMOBILIZATION<br />
<strong>PR</strong>OGRAMME<br />
PUBLIC AWARENESS McCANN ERICKSON COSTA<br />
RICA San Jose<br />
COSTA RICA<br />
LOWE-SSP3 Bogotá COLOMBIA<br />
A13 (Internal Communications)<br />
A13/001 00099 ALL ABOUT ME McDONALD'S AUSTRALIA FOOD SERVICE INDUSTRY OGILVY IMPACT St Leonards AUSTRALIA<br />
A13/003 00292 JOURNEY TO BETTER<br />
HEALTH<br />
AT&T EMPLOYEE WELLNESS<br />
<strong>PR</strong>OGRAMME<br />
FLEISHMAN-HILLARD<br />
INTERNATIONAL<br />
COMMUNICATIONS St. Louis<br />
A13/004 00662 PLUMBERS WITHOUT<br />
BORDERS<br />
COMFORT PHCC <strong>PR</strong>IME Stockholm SWEDEN<br />
A13/006 00936 DRINK TIMESHEET JWT TIMESHEET JWT BRAZIL São Paulo BRAZIL<br />
A14 (Corporate Responsibility)<br />
A14/011 00160 MEMORIES FOR THE<br />
FUTURE<br />
GOOGLE JAPAN TSUNAMI VICTIMS MEMORIES<br />
<strong>PR</strong>OJECT<br />
USA<br />
HAKUHODO Tokyo JAPAN<br />
A14/013 00224 THE PET BOTTLE SANPELLEGRINO GROUP RECYCLING CAMPAIGN KETCHUM PLEON Milan ITALY<br />
A14/023 00518 ARIEL CHEERS FOR YOU <strong>PR</strong>OCTER & GAMBLE LAUNDRY DETERGENT TBWA HAKUHODO Tokyo JAPAN<br />
A14/027 00610 WALL OF HOPE KFC CORPORATE<br />
RESPONSABILITY<br />
1 of 1<br />
OGILVY JOHANNESBURG SOUTH AFRICA<br />
SAATCHI & SAATCHI Milan<br />
HILL & KNOWLTON GUATEMALA<br />
Guatemala<br />
CLM BBDO Boulogne-Billancourt<br />
<strong>PR</strong>IME Stockholm<br />
UNILEVER Leatherhead<br />
OGILVY NEW YORK<br />
INKOGNITO Copenhagen<br />
LOWE GINKGO Montevideo<br />
LEO BURNETT DETROIT<br />
TORKE Lisbon<br />
McCANN ERICKSON COSTA RICA San<br />
Jose<br />
LOWE-SSP3 Bogotá<br />
OGILVY IMPACT St Leonards<br />
FLEISHMAN-HILLARD INTERNATIONAL<br />
COMMUNICATIONS St. Louis<br />
<strong>PR</strong>IME Stockholm<br />
JWT BRAZIL São Paulo / GIUSTI<br />
COMUNICAÇÃO São Paulo<br />
HAKUHODO Tokyo<br />
KETCHUM PLEON Milan<br />
TBWA HAKUHODO Tokyo / OZMA<br />
Tokyo<br />
OGILVY JOHANNESBURG
<strong>PR</strong> <strong>Lions</strong> <strong>Shortlist</strong> - <strong>CL2012</strong><br />
A14/035 00802 HEINEKEN REACH THE<br />
SUNRISE<br />
HEINEKEN RESPONSIBLE DRINKING<br />
CAMPAIGN<br />
A14/037 00826 DON´T MAKE UP AND DRIVE VOLKSWAGEN DRIVING SAFETY<br />
AWARENESS<br />
A14/055 00464 DOMINO'S SAFE SOUND DOMINO'S ELECTRIC SCOOTER ROAD<br />
SAFETY<br />
PUBLICIS ITALY Milan ITALY<br />
DDB TRIBAL GROUP Berlin GERMANY<br />
INDIE Amsterdam THE<br />
NETHERLANDS<br />
A15 (Environmental <strong>PR</strong>)<br />
A15/006 00323 TRAIN OF IDEAS CITY OF HAMBURG EUROPEAN GREEN CAPITAL fischerAppelt Hamburg GERMANY<br />
A15/013 00646 PLANT THE BILL ENEL ROMANIA ELECTRONIC BILLING<br />
SERVICE<br />
A15/016 00696 NATURE VALLEY TRAIL<br />
VIEW<br />
A16 (Crisis and Issue Management)<br />
A16/001 00121 MEXICO: THE PLACE YOU<br />
THOUGHT YOU KNEW<br />
A16/007 00288 A PERSONAL APOLOGY<br />
(JUST FOR YOU)<br />
SAATCHI & SAATCHI ROMANIA<br />
Bucharest<br />
GENERAL MILLS NATURE VALLEY McCANN ERICKSON New York USA<br />
CONSEJO DE <strong>PR</strong>OMOCION<br />
TURISTICA DE MEXICO<br />
JOHNSON & JOHNSON<br />
CANADA<br />
ROMANIA<br />
COUNTRY <strong>PR</strong>OMOTION OGILVY PUBLIC RELATIONS New USA<br />
York<br />
O.B. TAMPONS LOWE ROCHE Toronto CANADA<br />
A16/014 00629 DRINK FOR TOHOKU HANASAKE NIPPON JAPANESE SAKE HAKUHODO Tokyo JAPAN<br />
A16/016 00652 THE NAKED MAN LA REDOUTE LA REDOUTE CLM BBDO Boulogne-Billancourt FRANCE<br />
B01 (Best Use of Digital <strong>PR</strong>)<br />
B01/010 00205 A FAIR RIDE FOR ALL VIRGIN MOBILE AUSTRALIA VIRGIN WEBSITE ONE GREEN BEAN Sydney AUSTRALIA<br />
B01/024 00787 PIMKIE COLOR FORECAST PIMKIE INTERNATIONAL FASHION / CLOTHING HAPPINESS BRUSSELS BELGIUM<br />
B01/028 00880 PIANO FOR PEACE STEINWAY & SONS IMAGINE SERIES LIMITED<br />
EDITION GRAND PIANO<br />
DDB TRIBAL GROUP Düsseldorf GERMANY<br />
B01/050 01044 MADRID IBM IBM OGILVY NEW YORK USA<br />
B02 (Best Use of Social Media)<br />
B02/004 00054 CURATORS OF SWEDEN SWEDISH<br />
INSTITUTE/VISITSWEDEN<br />
SWEDEN VOLONTAIRE Stockholm SWEDEN<br />
B02/018 00228 NO RIGHTS NO WOMEN NO RIGHTS, NO WOMEN <strong>PR</strong>ESSURE GROUP FIGHTING LEO BURNETT BEIRUT<br />
FOR WOMEN’S RIGHTS<br />
LEBANON<br />
B02/021 00272 PAYWALL FOR THE<br />
HOMELESS<br />
STOCKHOLMS<br />
STADSMISSION<br />
PAYWALL ON TWITTER DEPORTIVO Stockholm SWEDEN<br />
B02/031 00554 SHARE A COKE COCA-COLA SOUTH PACIFIC COCA-COLA OGILVY & MATHER Sydney AUSTRALIA<br />
B02/047 00781 UNLOCK BEIRUT T.GARGOUR & FILS SMART CAR JWT BEIRUT LEBANON<br />
B02/052 00830 BYO CUP DAY 7-ELEVEN SLURPEE LEO BURNETT Melbourne AUSTRALIA<br />
B02/056 00884 ROMANIANS ARE SMART KANDIA DULCE ROM BV McCANN ERICKSON<br />
Bucharest<br />
1 of 1<br />
ROMANIA<br />
PUBLICIS ITALY Milan / HEINEKEN<br />
INTERNATIONAL Amsterdam<br />
DDB TRIBAL GROUP Berlin<br />
INDIE Amsterdam<br />
fischerAppelt Hamburg<br />
SAATCHI & SAATCHI ROMANIA<br />
Bucharest<br />
McCANN ERICKSON New York<br />
OGILVY PUBLIC RELATIONS New York<br />
LOWE ROCHE Toronto<br />
HAKUHODO Tokyo<br />
CLM BBDO Boulogne-Billancourt<br />
ONE GREEN BEAN Sydney<br />
HAPPINESS BRUSSELS<br />
DDB TRIBAL GROUP Düsseldorf<br />
OGILVY NEW YORK<br />
VOLONTAIRE Stockholm<br />
LEO BURNETT BEIRUT<br />
DEPORTIVO Stockholm<br />
OGILVY & MATHER Sydney<br />
JWT BEIRUT<br />
LEO BURNETT Melbourne<br />
BV McCANN ERICKSON Bucharest
<strong>PR</strong> <strong>Lions</strong> <strong>Shortlist</strong> - <strong>CL2012</strong><br />
B02/061 01071 NEW YORK WRITES ITSELF VILLAGE VOICE VILLAGE VOICE NEWSPAPER LEO BURNETT NEW YORK USA<br />
B02/064 01107 #MILLIONHOODIES FOR<br />
TRAYVON MARTIN<br />
THE PARKS & CRUMP LAW<br />
FIRM<br />
PUBLIC AWARENESS<br />
MESSAGE<br />
McCANN ERICKSON New York USA<br />
B02/067 01120 BOOK BURNING PARTY TROY PUBLIC LIBRARY TROY PUBLIC LIBRARY LEO BURNETT DETROIT USA<br />
B02/092 01037 ONE COPY SONG ADAM TENSTA FACEBOOK APP R/GA New York USA<br />
B03 (Best Use of Live Events and/or Stunts)<br />
B03/014 00149 GOOD TEACHERS EXPLAIN. NORWEGIAN MINISTRY OF TEACHER RECRUITMENT TRY/APT ADVERTISING AGENCY NORWAY<br />
GREAT TEACHERS EDUCATION<br />
Oslo<br />
B03/020 00187 INSPIRE. WIMPY BRAILLE BURGER WIMPY BRAILLE MENU METROPOLITANREPUBLIC<br />
Johannesburg<br />
SOUTH AFRICA<br />
B03/028 00229 KEEP WALKING LEBANON.<br />
NADINE LABAKI<br />
DIAGEO JOHNNIE WALKER LEO BURNETT BEIRUT LEBANON<br />
B03/029 00231 NO RIGHTS, NO WOMEN NO RIGHTS NO WOMEN <strong>PR</strong>ESSURE GROUP FIGHTING LEO BURNETT BEIRUT<br />
FOR WOMEN’S RIGHTS<br />
LEBANON<br />
B03/040 00502 THEATRE RIGIBLICK<br />
ANNUAL BUSINESS<br />
REPORT<br />
THEATRE RIGIBLICK THEATRE MEMBERSHIP DRAFTFCB Zurich SWITZERLAND<br />
B03/052 00620 THE RETURN OF DICTATOR<br />
BEN ALI<br />
ENGAGEMENT CITOYEN ENGAGEMENT CITOYEN MEMAC OGILVY LABEL TUNISIA<br />
Tunis<br />
TUNISIA<br />
B03/056 00668 KIDS' KITCHEN ABBA SEAFOOD MIDDAGSKLART (READY-TO-<br />
ADD FISH SAUCES)<br />
<strong>PR</strong>IME Stockholm SWEDEN<br />
B03/089 00748 THE CREATORS <strong>PR</strong>OJECT INTEL INTEL VICE MEDIA Brooklyn USA<br />
B03/092 00950 SCARECROOKS YOUNGSTERS AGAINST<br />
VIOLENCE ORGANIZATION<br />
CAMPAIGN AGAINST<br />
ROBBERY<br />
OGILVY GUATEMALA GUATEMALA<br />
B03/096 00379 BIKERS CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM<br />
Antwerp<br />
BELGIUM<br />
B03/098 00381 PUSH TO ADD DRAMA TNT TV CHANNEL DUVAL GUILLAUME MODEM<br />
Antwerp<br />
BELGIUM<br />
B03/100 00988 THE COKE HUG MACHINE THE COCA-COLA COMPANY COCA-COLA OGILVY & MATHER SINGAPORE SINGAPORE<br />
B03/115 00420 THE FRENCH WILL NEVER<br />
FORGET 9/11<br />
THE FRENCH WILL NEVER<br />
FORGET<br />
FRANCO-AMERICAN<br />
FRIENDSHIP<br />
EURO RSCG WORLDWIDE <strong>PR</strong><br />
New York<br />
B04 (Celebrity Endorsement)<br />
B04/006 00499 OPEN BOOK <strong>PR</strong>OJECT THE REACH FOUNDATION AWARENESS CAMPAIGN DDB GROUP MELBOURNE AUSTRALIA<br />
B04/011 00709 THE MOST POPULAR SONG BANCO POPULAR DE<br />
PUERTO RICO<br />
B04/012 00770 GED PEP TALK CENTER AD COUNCIL/DOLLAR<br />
GENERAL LITERACY<br />
B04/014 00776 SNOOP DOGG'S SMOKABLE<br />
BOOK<br />
SNOOP DOGG KING SIZE SLIM ROLLING<br />
PAPERS<br />
USA<br />
BANK JWT SAN JUAN PUERTO RICO<br />
FREE GED CLASSES DDB CHICAGO USA<br />
PEREIRA & O'DELL San Francisco USA<br />
B04/021 00882 DONATE YOUR FAME GRAACC NON-<strong>PR</strong>OFIT INSTITUTION OGILVY BRASIL São Paulo BRAZIL<br />
1 of 1<br />
LEO BURNETT NEW YORK<br />
McCANN ERICKSON New York<br />
LEO BURNETT DETROIT<br />
R/GA New York<br />
GEELMUYDEN KIESE Oslo<br />
METROPOLITANREPUBLIC<br />
Johannesburg<br />
LEO BURNETT BEIRUT<br />
LEO BURNETT BEIRUT<br />
DRAFTFCB Zurich<br />
MEMAC OGILVY LABEL TUNISIA Tunis<br />
<strong>PR</strong>IME Stockholm<br />
VICE MEDIA Brooklyn<br />
HILL & KNOWLTON GUATEMALA<br />
Guatemala<br />
DUVAL GUILLAUME MODEM Antwerp<br />
DUVAL GUILLAUME MODEM Antwerp<br />
OGILVY & MATHER SINGAPORE<br />
EURO RSCG WORLDWIDE <strong>PR</strong> New<br />
York<br />
DDB GROUP MELBOURNE<br />
JWT SAN JUAN<br />
DDB CHICAGO<br />
PEREIRA & O'DELL San Francisco<br />
OGILVY BRASIL São Paulo
<strong>PR</strong> <strong>Lions</strong> <strong>Shortlist</strong> - <strong>CL2012</strong><br />
B05 (Best use of Broadcast)<br />
B05/008 00872 INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME<br />
DAY<br />
SAATCHI & SAATCHI Milan ITALY<br />
B06 (Best Use of Sponsorship)<br />
B06/010 00757 BE THE COACH SOUTH AFRICAN<br />
BREWERIES<br />
CARLING BLACK LABEL OGILVY CAPE TOWN SOUTH AFRICA<br />
B06/014 00870 THE JOURNEY OF THE<br />
BALL<br />
SAB MILLER TIMISOREANA BEER GMP ADVERTISING Bucharest ROMANIA<br />
B06/017 00926 LUCKY PUCK ORANGE SLOVAKIA ICE HOCKEY WORLD<br />
CHAMPIONSHIP IIHF 2011<br />
WIKTOR LEO BURNETT<br />
Bratislava<br />
SLOVAK<br />
REPUBLIC<br />
B06/025 01029 RSCA HYMN BNPPF FOOTBALL PUBLICIS BRUSSELS BELGIUM<br />
B06/026 01048 OGILVY NOTES OGILVY OGILVY OGILVY NEW YORK USA<br />
B06/027 00439 M.J BALE GRAZED ON<br />
GREATNESS<br />
B07 (Best Launch or Re-launch)<br />
B07/006 00155 THE CITIZEN'S COMIC<br />
BOOK<br />
B07/010 00208 SEARCH FOR AUSTRALIA'S<br />
WELL WORN VOLLEYS<br />
M.J.BALE AUSTRALIAN CRICKET TEAM<br />
SPONSORSHIP<br />
EL FARO DIGITAL<br />
NEWSPAPER<br />
WHYBIN\TBWA\TEQUILA<br />
SYDNEY<br />
WWW.ELFARO.NET PUBLICIDAD COMERCIAL LOWE<br />
EL SALVADOR<br />
AUSTRALIA<br />
EL SALVADOR<br />
PACIFIC BRANDS DUNLOP VOLLEY ONE GREEN BEAN Sydney AUSTRALIA<br />
B07/024 00670 KIDS' KITCHEN ABBA SEAFOOD MIDDAGSKLART (READY-TO-<br />
ADD FISH SAUCES)<br />
<strong>PR</strong>IME Stockholm SWEDEN<br />
B07/034 00903 THE BOOK THAT CAN'T<br />
WAIT<br />
ETERNA CADENCIA ETERNA CADENCIA DRAFTFCB BUENOS AIRES ARGENTINA<br />
B07/045 00982 ROCK IN RIO’S COMEBACK ROCK IN RIO MUSIC FESTIVAL ARTPLAN Rio de Janeiro BRAZIL<br />
B07/046 00400 CAPITAL MEETS CAPITOL BLOOMBERG GOVERNMENT SUBSCRIPTION BASED<br />
RESEARCH TOOL<br />
FLEISHMAN HILLARD Washington USA<br />
B08 (Best Use of Media Relations)<br />
B08/013 00581 TRASHCAM HAMBURG STADTREINIGUNG HAMBURG CITY CLEANING SCHOLZ & FRIENDS BERLIN GERMANY<br />
B08/015 00671 NO NEWS IS BIG NEWS TELIA TELIA <strong>PR</strong>IME Stockholm SWEDEN<br />
B08/017 00844 STOP CHILD PORNO CHILD FOCUS PUBLIC AWARENESS GREY BRUSSELS BELGIUM<br />
B08/033 00444 HEMA MEGA PUSH-UP BRA HEMA LINGERIE DOOM & DICKSON Amsterdam THE<br />
NETHERLANDS<br />
B08/037 00431 WORLD'S MOST REMOTE<br />
POLLING BOOTH<br />
TOURISM AUSTRALIA GREAT BARRIER REEF<br />
AWARENESS<br />
DDB Sydney AUSTRALIA<br />
C01 (Best Integrated Campaign Led by <strong>PR</strong>)<br />
C01/010 00104 GOLF STORY DAYS VOLKSWAGEN VW GOLF DDB GROUP BELGIUM Brussels BELGIUM<br />
1 of 1<br />
SAATCHI & SAATCHI Milan<br />
OGILVY CAPE TOWN<br />
GMP ADVERTISING Bucharest<br />
WIKTOR LEO BURNETT Bratislava /<br />
MONARCH Bratislava<br />
PUBLICIS BRUSSELS<br />
OGILVY NEW YORK<br />
WHYBIN\TBWA\TEQUILA SYDNEY /<br />
ELEVEN <strong>PR</strong> Pyrmont<br />
PUBLICIDAD COMERCIAL LOWE EL<br />
SALVADOR<br />
ONE GREEN BEAN Sydney<br />
<strong>PR</strong>IME Stockholm<br />
DRAFTFCB BUENOS AIRES<br />
ARTPLAN Rio de Janeiro<br />
FLEISHMAN HILLARD Washington<br />
SCHOLZ & FRIENDS BERLIN<br />
<strong>PR</strong>IME Stockholm<br />
GREY BRUSSELS<br />
DOOM & DICKSON Amsterdam<br />
MANGO Sydney<br />
DDB GROUP BELGIUM Brussels
<strong>PR</strong> <strong>Lions</strong> <strong>Shortlist</strong> - <strong>CL2012</strong><br />
C01/013 00128 THE LITTLE COMMITTEE KEEP AUSTRALIA BEAUTIFUL PUBLIC AWARENESS<br />
MESSAGE<br />
FNUKY Adelaide AUSTRALIA<br />
C01/020 00230 BREAK THE SILENCE HIMAYA NGO/CAMPAIGN AGAINST<br />
SEXUAL CHILD ABUSE<br />
LEO BURNETT BEIRUT LEBANON<br />
C01/021 00232 NO RIGHTS NO WOMEN NO RIGHTS NO WOMEN <strong>PR</strong>ESSURE GROUP FIGHTING LEO BURNETT BEIRUT<br />
FOR WOMEN’S RIGHTS<br />
LEBANON<br />
C01/022 00247 REMÁNGATE ARCANGELES FOUNDATION LANDMINE AWARENESS <strong>PR</strong>OXIMITY COLOMBIA Bogota COLOMBIA<br />
C01/024 00259 THE SECRET IDOL EZAKI GLICO FRUIT GELATO ICE CREAM ENGINE FILM Tokyo JAPAN<br />
C01/036 00511 BLOOD RELATIONS THE PERES CENTER FOR<br />
PEACE<br />
C01/050 00839 SPONSOR THE WHITE<br />
HOUSE<br />
C01/053 00876 A BET FOR A NATIONAL<br />
CONSCIENCE<br />
RECKITT BENCKISER VANISH NAPISAN CRYSTAL<br />
WHITE<br />
LEO BURNETT BEIRUT CORPORATE SOCIAL<br />
RESPONSABILITY<br />
RECONCILIATION BAUMANN BER RIVNAY<br />
SAATCHI & SAATCHI Ramat Gan<br />
ISRAEL<br />
EURO RSCG AUSTRALIA Sydney AUSTRALIA<br />
LEO BURNETT BEIRUT LEBANON<br />
C01/064 00962 <strong>PR</strong>OJECT IMAGIN8ION CANON USA DIGITAL SLR CAMERAS GREY NEW YORK USA<br />
C01/066 00361 COMMIT A MINUTE TO<br />
SAFETY<br />
C01/072 00440 M.J BALE GRAZED ON<br />
GREATNESS<br />
UL HOME SAFETY MSLGROUP New York USA<br />
M.J.BALE AUSTRALIAN CRICKET TEAM<br />
SPONSORSHIP<br />
WHYBIN\TBWA\TEQUILA<br />
SYDNEY<br />
C01/075 00391 HP WRITE&READ HP INDIA HOME <strong>PR</strong>INTING THE <strong>PR</strong>ACTICE PORTER<br />
NOVELLI Bangalore<br />
C02 (Best International <strong>PR</strong> Campaign)<br />
C02/013 00603 INSPIRED BY ICELAND ICELAND BRAND AWARENESS THE BROOKLYN BROTHERS<br />
London<br />
AUSTRALIA<br />
INDIA<br />
UNITED<br />
KINGDOM<br />
C02/017 00713 YASUNI ITT ECUADOR GOVERNMENT CIMA MARURI GREY Guayaquil ECUADOR<br />
Total Entries:<br />
1 of 1<br />
134<br />
FNUKY Adelaide<br />
LEO BURNETT BEIRUT<br />
LEO BURNETT BEIRUT<br />
<strong>PR</strong>OXIMITY COLOMBIA Bogota / OMD<br />
COLOMBIA Bogotá<br />
DENTSU KANSAI Osaka<br />
BAUMANN BER RIVNAY SAATCHI &<br />
SAATCHI Ramat Gan<br />
EURO RSCG AUSTRALIA Sydney / RED<br />
AGENCY Sydeny<br />
LEO BURNETT BEIRUT<br />
GREY NEW YORK / ALLIANCE New<br />
York MSLGROUP New York<br />
WHYBIN\TBWA\TEQUILA SYDNEY /<br />
ELEVEN <strong>PR</strong> Pyrmont<br />
THE <strong>PR</strong>ACTICE PORTER NOVELLI<br />
Bangalore<br />
THE BROOKLYN BROTHERS London /<br />
ISLENSKA London<br />
MARURI GREY Guayaquil
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