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APPENDIX 1: GLOSSARY OF KEY TERMS<br />
Ask: a formal request for a contribution to a donor<br />
or prospect<br />
Beneficiary: person who benefits from a project or<br />
receives services provided by an organization<br />
Budget: a chart or list of costs associated with an<br />
organization or project added together and totaled; in<br />
grant writing, there are two main types of budgets –<br />
an organizational budget (or general operating budget)<br />
and a project/program budget<br />
Budget narrative/budget justification: an explanation of<br />
each cost category in a project budget<br />
Call for proposals: an invitation to submit a proposal for<br />
a specific program area or type of project; sometimes<br />
funders invite only pre-selected organizations to apply,<br />
other times funders post calls for proposals publicly so<br />
any organization that matches its terms can apply; also<br />
referred to as a request for proposals (RFP)<br />
Concept note/paper: similar to a letter of inquiry or<br />
intent (LOI), a short document that describes a<br />
project; while an LOI is usually 1-3 pages long, a<br />
concept paper can be longer and more theoretical<br />
Corporate sponsorship: money a company gives to an<br />
organization to support their work; often includes<br />
an agreement to the company’s logo or name in the<br />
organization’s publicity materials; these sponsorships<br />
are often used to enhance the company’s reputation in<br />
the community<br />
Cultivation: the process of developing and growing<br />
a relationship over time with a potential or<br />
current donor<br />
Direct costs: the expenses an organization incurs in<br />
implementing a specific project<br />
Donor network: can refer to an organization’s group of<br />
financial supporters or a formal or informal group of<br />
donors that communicate with each other<br />
Executive summary: a brief description of the contents<br />
of a proposal or a report included at the beginning of<br />
the document<br />
Fiscal agent: an organization that accepts donations<br />
on behalf of another without tax-exempt status and<br />
forwards the money to the other group, sometimes<br />
taking a fee for administrative expenses<br />
General operating support/unrestricted funding: a<br />
grant that can be used to pay for indirect costs or<br />
direct costs at the recipient’s discretion<br />
Gift: a contribution that does not need to be paid back;<br />
this could be a monetary gift or an in-kind gift of<br />
products or services<br />
Giving circle: groups of donors who pool their<br />
contributions to support specific causes or<br />
organizations<br />
Goal: the big picture outcome or result you want your<br />
organization or program to achieve<br />
Grantee: term for an organization receiving a grant from<br />
a foundation or other institutional funder<br />
Indicators: a set of specific measures used to show results<br />
and define the success of a project<br />
Indirect costs/overhead: the “cost of doing business” –<br />
the basic expenses needed to run an organization such<br />
as rent, utilities, equipment, supplies, salaries and<br />
benefits for non-project staff<br />
In-kind gifts/contributions: Gifts that are not given in<br />
cash, such as free products or services<br />
Letter of intent/letter of inquiry (LOI): a short<br />
preliminary request for a grant (usually 2-3 pages)<br />
submitted in advance of a full proposal that<br />
summarizes the key information a funder needs to<br />
decide whether an organization is a good candidate for<br />
a grant<br />
Lobbying: activities conducted to influence a specific<br />
piece of legislation or in favor of electing a particular<br />
candidate for political office<br />
Matching gift: donors who will match the amount of<br />
money you raise in a campaign, potentially doubling<br />
the total only if you reach a certain level<br />
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