Annual Report 2005 - The National Disability Authority
Annual Report 2005 - The National Disability Authority
Annual Report 2005 - The National Disability Authority
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<strong>National</strong> <strong>Disability</strong> <strong>Authority</strong><br />
Strategic Priority Three<br />
Informing and challenging attitudes<br />
in Irish society<br />
<strong>The</strong> NDA carried out a number of activities under this heading, including policy<br />
submissions to the Broadcasting Commission of Ireland and to the Advertising<br />
Standards <strong>Authority</strong> of Ireland, addressing representations of people with disabilities<br />
in broadcast media and in advertising; preparation of a Strategic Partnership Guide<br />
on Involvement of People with Mental Health Difficulties in partnerships with service<br />
providers and others; and engaging in partnerships with other bodies around disability<br />
issues.<br />
3<br />
Objective 3.1<br />
To develop a communications strategy for public<br />
education and awareness regarding the role and<br />
activities of the NDA; and on issues affecting<br />
people with disabilities and their needs and<br />
rights<br />
NDA submission to the Broadcasting Commission of Ireland<br />
<strong>The</strong> NDA made a submission in October <strong>2005</strong>, on <strong>Disability</strong> Issues in Broadcasting, to<br />
the Broadcasting Commission of Ireland which had invited submissions in relation to<br />
Phase 1 of its development of a Code of Programme Standards, as provided for under<br />
the Broadcasting Act 2001. NDA is of the view that the most promising route to a<br />
more equal and effective representation in the broadcasting media in Ireland of people<br />
with disabilities is through such a Code of Programme Standards.<br />
In its submission, the NDA articulated the concerns of people with disabilities with<br />
regard to broadcasting<br />
• Access to “both ends of the microphone and camera”<br />
• Access to the “understanding and enjoyment” of broadcasting products<br />
• Representations of disability and disabled people in the broadcast media<br />
NDA will be making further submissions during the further phases of consultation with<br />
the Broadcasting Commission of Ireland.<br />
Submission to the Advertising Standards <strong>Authority</strong> for Ireland<br />
NDA made a submission in July <strong>2005</strong> on the Review of Codes for Advertising Standards<br />
and Sales Promotion Practice by the Advertising Standards <strong>Authority</strong> for Ireland<br />
(ASAI). Key points in its submission related to the protection of vulnerable people with<br />
disabilities in advertising, and in developing public awareness strategies and designing<br />
campaigns. NDA also recommended that the ASAI should give consideration to the use<br />
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