A+B. Intro_SJ.1 - University of Maryland University College

ADMN 688 Marketing Intelligence and Research Systems (3)
or
IMAN 620 International Marketing Research and Analysis (3)
ADMN 689 Integrated Direct Marketing (3)
ECOM 620 E-Marketing (3)
PRPA 601 Public Relations Theory and Practice (3)
Students in the interdisciplinary studies in management track
may choose one of two end-of-program options:
■ ADMN 690 Management Project (3)
■
Two elective courses chosen from any MS in management
track, with the approval of the department advisor.
Management Information Systems
Students in the management information systems track must
complete the following courses:
ADMN 641 Information Systems Management and Integration (3)
ADMN 643 Systems Analysis and Design (3)
ADMN 644 Decision Support Systems and Expert Systems (3)
ADMN 645
Information Technology, the CIO, and Organizational
Transformation (3)
Students in the management information systems track must
complete one of the following:
ADMN 640 Information Systems for Managers (3)
Any CSMN course
Any TLMN course
Students in the management information systems track may
choose one of two end-of-program options:
■ ADMN 690 Management Project (3)
■
One CSMN or TLMN course and one interdisciplinary
breadth course from the list on p. 71
Marketing
Students in the marketing track must complete the following
courses:
ADMN 685 Strategic Market Planning (3)
ADMN 686 Marketing Management (3)
Students in the marketing track must complete three of the following
courses:
ADMN 687 Marketing Segmentation and Penetration (3)
ADMN 688 Marketing Intelligence and Research Systems (3)
ADMN 689 Integrated Direct Marketing (3)
ECOM 620 E-Marketing (3)
CSMN 639 Multimedia and the Internet (3)
PRPA 601 Public Relations Theory and Practice (3)
Students in the marketing track may choose one of two end-ofprogram
options:
■ ADMN 690 Management Project (3)
■ One elective course chosen from those courses in the marketing
track not already taken to fulfill track requirements and
one interdisciplinary breadth course from the list on p. 71
Not-for-Profit Management
Students in the not-for-profit management track must complete
the following courses:
ADMN 654 Not-for-Profit Financial Management (3)
ADMN 656 Not-for-Profit Organizations and Issues (3)
ADMN 657 Not-for-Profit Law and Governance (3)
ADMN 658 Marketing, Development, and Public Relations (3)
ADMN 659
Strategic Management in Not-for-Profit
Organizations (3)
Students in the not-for-profit management track may choose
one of two end-of-program options:
■ ADMN 690 Management Project (3)
■ One elective course from any track (with the approval of
the program director) and one interdisciplinary breadth
course from the list on p. 71
Course descriptions are found on pp. 110–56.
| 70 | 2003–2004 Graduate Catalog