A+B. Intro_SJ.1 - University of Maryland University College
A+B. Intro_SJ.1 - University of Maryland University College
A+B. Intro_SJ.1 - University of Maryland University College
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
ADMN 688 Marketing Intelligence and Research Systems (3)<br />
or<br />
IMAN 620 International Marketing Research and Analysis (3)<br />
ADMN 689 Integrated Direct Marketing (3)<br />
ECOM 620 E-Marketing (3)<br />
PRPA 601 Public Relations Theory and Practice (3)<br />
Students in the interdisciplinary studies in management track<br />
may choose one <strong>of</strong> two end-<strong>of</strong>-program options:<br />
■ ADMN 690 Management Project (3)<br />
■<br />
Two elective courses chosen from any MS in management<br />
track, with the approval <strong>of</strong> the department advisor.<br />
Management Information Systems<br />
Students in the management information systems track must<br />
complete the following courses:<br />
ADMN 641 Information Systems Management and Integration (3)<br />
ADMN 643 Systems Analysis and Design (3)<br />
ADMN 644 Decision Support Systems and Expert Systems (3)<br />
ADMN 645<br />
Information Technology, the CIO, and Organizational<br />
Transformation (3)<br />
Students in the management information systems track must<br />
complete one <strong>of</strong> the following:<br />
ADMN 640 Information Systems for Managers (3)<br />
Any CSMN course<br />
Any TLMN course<br />
Students in the management information systems track may<br />
choose one <strong>of</strong> two end-<strong>of</strong>-program options:<br />
■ ADMN 690 Management Project (3)<br />
■<br />
One CSMN or TLMN course and one interdisciplinary<br />
breadth course from the list on p. 71<br />
Marketing<br />
Students in the marketing track must complete the following<br />
courses:<br />
ADMN 685 Strategic Market Planning (3)<br />
ADMN 686 Marketing Management (3)<br />
Students in the marketing track must complete three <strong>of</strong> the following<br />
courses:<br />
ADMN 687 Marketing Segmentation and Penetration (3)<br />
ADMN 688 Marketing Intelligence and Research Systems (3)<br />
ADMN 689 Integrated Direct Marketing (3)<br />
ECOM 620 E-Marketing (3)<br />
CSMN 639 Multimedia and the Internet (3)<br />
PRPA 601 Public Relations Theory and Practice (3)<br />
Students in the marketing track may choose one <strong>of</strong> two end-<strong>of</strong>program<br />
options:<br />
■ ADMN 690 Management Project (3)<br />
■ One elective course chosen from those courses in the marketing<br />
track not already taken to fulfill track requirements and<br />
one interdisciplinary breadth course from the list on p. 71<br />
Not-for-Pr<strong>of</strong>it Management<br />
Students in the not-for-pr<strong>of</strong>it management track must complete<br />
the following courses:<br />
ADMN 654 Not-for-Pr<strong>of</strong>it Financial Management (3)<br />
ADMN 656 Not-for-Pr<strong>of</strong>it Organizations and Issues (3)<br />
ADMN 657 Not-for-Pr<strong>of</strong>it Law and Governance (3)<br />
ADMN 658 Marketing, Development, and Public Relations (3)<br />
ADMN 659<br />
Strategic Management in Not-for-Pr<strong>of</strong>it<br />
Organizations (3)<br />
Students in the not-for-pr<strong>of</strong>it management track may choose<br />
one <strong>of</strong> two end-<strong>of</strong>-program options:<br />
■ ADMN 690 Management Project (3)<br />
■ One elective course from any track (with the approval <strong>of</strong><br />
the program director) and one interdisciplinary breadth<br />
course from the list on p. 71<br />
Course descriptions are found on pp. 110–56.<br />
| 70 | 2003–2004 Graduate Catalog