A+B. Intro_SJ.1 - University of Maryland University College
A+B. Intro_SJ.1 - University of Maryland University College
A+B. Intro_SJ.1 - University of Maryland University College
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XTMN 602 Marketing and Financing Technology-Based<br />
Ventures (6)<br />
This seminar provides program participants with a study <strong>of</strong> the<br />
techniques <strong>of</strong> qualitative and quantitative market research and<br />
test marketing. The program participant is introduced to financial<br />
management for technology managers, including the preparation<br />
and analysis <strong>of</strong> a diverse set <strong>of</strong> financial statements and<br />
the valuations <strong>of</strong> capital and intellectual assets, intellectual property,<br />
and intangibles. The issues <strong>of</strong> pricing, customer service,<br />
market differentiation, and new product launches are presented.<br />
Finally, using the principles and technology explored in both the<br />
first two seminars, program participants will create a business<br />
plan for a new venture introducing a unique technology-based<br />
product or service. Each participant will then begin to develop<br />
the capstone project, a journal identifying the application <strong>of</strong> all<br />
<strong>of</strong> the material cove red during the program to the ve n t u re cre a t e d<br />
during this seminar. The capstone project will be submitted at<br />
the conclusion <strong>of</strong> XTMN 606.<br />
XTMN 603 Program and Operations Management (6)<br />
In first module <strong>of</strong> this seminar, students will be introduced to<br />
the concepts, processes, and theory <strong>of</strong> project management.<br />
Students will develop a work breakdown structure, critical<br />
path, Gantt charts, and risk management plan for an identified<br />
activity. The final product <strong>of</strong> this activity will be the presentation<br />
<strong>of</strong> a project plan at the end <strong>of</strong> the module. In the second<br />
module, participants learn how to design and manage organizational<br />
systems that can effectively adapt to a rapidly changing,<br />
highly competitive, technology-driven environment. They learn<br />
how to use the systems approach to address complex organizational<br />
problems in a logical and structured manner. Topics covered<br />
include decision theory, linear programming, network<br />
analysis, and risk analysis. During this seminar, participants<br />
are introduced to s<strong>of</strong>tware for program management, decisions<br />
u p p o rt systems, and expert systems that will prove useful thro u g h-<br />
out this and following seminars to formulate and solve problems<br />
in technology management. Program participants will submit<br />
the first installment <strong>of</strong> their journals identifying the relevance <strong>of</strong><br />
the content <strong>of</strong> this seminar to the venture created at the conclusion<br />
<strong>of</strong> XTMN 602.<br />
XTMN 604 Electronic Commerce (6)<br />
The rapid growth <strong>of</strong> e-commerce affects the way lines <strong>of</strong> business<br />
and every functional group are run within an enterprise.<br />
An introductory module provides an overview <strong>of</strong> both the<br />
strategic and the technical essentials <strong>of</strong> what managers need<br />
to know in order to manage and lead an e - c o m m e rce initiative .<br />
Topics cove red include definitions <strong>of</strong> e-commerce, a brief history<br />
<strong>of</strong> e-commerce, e-commerce business models, and the role <strong>of</strong><br />
technology. The economics <strong>of</strong> information goods, virtual va l u e<br />
chains, and electronic markets are also presented. The impact <strong>of</strong><br />
e - c o m m e rce on organizational strategy and industry stru c t u re and<br />
an in-depth assessment <strong>of</strong> a successful e-commerce strategy is presented.<br />
The discussion will also address the legal, social, ethical,<br />
re g u l a t o ry, and other emerging issues related to e-commerce, electronic<br />
communities, and virtual organizations. Program participants<br />
will be presented with an outline <strong>of</strong> the technologies that<br />
enable e-commerce, including telecommunications technology<br />
trends, portals, and search engines, Web site design and management,<br />
EDI and XML, electronic payment systems and<br />
security, Web access to databases, ERP and CRM s<strong>of</strong>tware,<br />
and e-commerce servers. Program participants will discuss the<br />
emergence <strong>of</strong> the Internet as one <strong>of</strong> the most significant forces<br />
to affect marketing since the emergence <strong>of</strong> mass media. This<br />
seminar delves into the technologies and potential applications<br />
<strong>of</strong> the Internet with a focus on developing effective global marketing<br />
strategies using the Web as a medium. Web site development,<br />
attracting and managing Web site traffic, use <strong>of</strong> e-mail,<br />
Internet regulatory issues, and development <strong>of</strong> Internet mark e t-<br />
ing strategies are explored in depth. Program participants will<br />
submit the second installment <strong>of</strong> their journals identifying the<br />
relevance <strong>of</strong> the content <strong>of</strong> this seminar to the venture created<br />
at the conclusion <strong>of</strong> XTMN 602.<br />
w w w. u m u c . e d u / g r a d<br />
Un i versity <strong>of</strong> Ma r yland Un i versity <strong>College</strong> | 155 |