A+B. Intro_SJ.1 - University of Maryland University College

XTMN 602 Marketing and Financing Technology-Based
Ventures (6)
This seminar provides program participants with a study of the
techniques of qualitative and quantitative market research and
test marketing. The program participant is introduced to financial
management for technology managers, including the preparation
and analysis of a diverse set of financial statements and
the valuations of capital and intellectual assets, intellectual property,
and intangibles. The issues of pricing, customer service,
market differentiation, and new product launches are presented.
Finally, using the principles and technology explored in both the
first two seminars, program participants will create a business
plan for a new venture introducing a unique technology-based
product or service. Each participant will then begin to develop
the capstone project, a journal identifying the application of all
of the material cove red during the program to the ve n t u re cre a t e d
during this seminar. The capstone project will be submitted at
the conclusion of XTMN 606.
XTMN 603 Program and Operations Management (6)
In first module of this seminar, students will be introduced to
the concepts, processes, and theory of project management.
Students will develop a work breakdown structure, critical
path, Gantt charts, and risk management plan for an identified
activity. The final product of this activity will be the presentation
of a project plan at the end of the module. In the second
module, participants learn how to design and manage organizational
systems that can effectively adapt to a rapidly changing,
highly competitive, technology-driven environment. They learn
how to use the systems approach to address complex organizational
problems in a logical and structured manner. Topics covered
include decision theory, linear programming, network
analysis, and risk analysis. During this seminar, participants
are introduced to software for program management, decisions
u p p o rt systems, and expert systems that will prove useful thro u g h-
out this and following seminars to formulate and solve problems
in technology management. Program participants will submit
the first installment of their journals identifying the relevance of
the content of this seminar to the venture created at the conclusion
of XTMN 602.
XTMN 604 Electronic Commerce (6)
The rapid growth of e-commerce affects the way lines of business
and every functional group are run within an enterprise.
An introductory module provides an overview of both the
strategic and the technical essentials of what managers need
to know in order to manage and lead an e - c o m m e rce initiative .
Topics cove red include definitions of e-commerce, a brief history
of e-commerce, e-commerce business models, and the role of
technology. The economics of information goods, virtual va l u e
chains, and electronic markets are also presented. The impact of
e - c o m m e rce on organizational strategy and industry stru c t u re and
an in-depth assessment of a successful e-commerce strategy is presented.
The discussion will also address the legal, social, ethical,
re g u l a t o ry, and other emerging issues related to e-commerce, electronic
communities, and virtual organizations. Program participants
will be presented with an outline of the technologies that
enable e-commerce, including telecommunications technology
trends, portals, and search engines, Web site design and management,
EDI and XML, electronic payment systems and
security, Web access to databases, ERP and CRM software,
and e-commerce servers. Program participants will discuss the
emergence of the Internet as one of the most significant forces
to affect marketing since the emergence of mass media. This
seminar delves into the technologies and potential applications
of the Internet with a focus on developing effective global marketing
strategies using the Web as a medium. Web site development,
attracting and managing Web site traffic, use of e-mail,
Internet regulatory issues, and development of Internet mark e t-
ing strategies are explored in depth. Program participants will
submit the second installment of their journals identifying the
relevance of the content of this seminar to the venture created
at the conclusion of XTMN 602.
w w w. u m u c . e d u / g r a d
Un i versity of Ma r yland Un i versity College | 155 |