A+B. Intro_SJ.1 - University of Maryland University College

DMGT 795 Independent Studies in Selected
Knowledge Area (3)
This independent study is an individual study under the guidance
of a faculty member for an agreed-upon “knowledge search
work and scholarly documentation.” This requires a thorough
investigation of one or a number of interrelated topics, concepts,
and methodologies that are most likely to contribute significantly
in the formulation of the student’s doctoral dissertation research
framework.
DMGT 797 Independent Studies in Selected
Problem Area (3)
This independent study is an individual study under the guidance
of a faculty member for an agreed-upon “p roblem search work
and scholarly documentation.” This re q u i res a thorough inve s t i g a-
tion of a problem area of mutual interest.
ECOM 610 Introduction to E-Commerce (3)
The rapid growth of e-commerce affects the way lines of business
and every functional group are run within an enterprise.
This intro d u c t o ry course provides an ove rv i ew of both the strategic
and the technical essentials of what managers need to know
in order to manage and lead an e-commerce initiative. Topics
covered include definitions of e-commerce; a brief history of
e - c o m m e rce; e-commerce business models; the role of technology;
economics of information goods; virtual value chain; electro n i c
markets; impact of e-commerce on organizational strategy and
industry structure; in-depth assessment of successful e-commerce
strategies; legal, social, ethical, regulatory, and other emerging
issues related to e-commerce; and electronic communities and
virtual organizations. The course also presents an outline of the
technologies that enable e-commerce, including telecommunications
technology trends; portals and search engines; Web site
design and management; EDI and XML; electronic payment
systems and security; Web access to databases; ERP and CRM
software; and e-commerce servers.
ECOM 620 E-Marketing (3)
The Internet has emerged as one of the most significant forces
to affect marketing since the emergence of mass media. This
course delves into the technologies and potential applications
of the Internet with a focus on developing effective global marketing
strategies using the Web as a medium. Web site development,
attracting and managing Web site traffic, use of e-mail,
Internet regulatory issues, and development of Internet marketing
strategies are explored in depth.
ECOM 630 Information Risk Assessment and Security
Management (3)
The proliferation of corporate databases and the development
of telecommunication network technology as gateways or invitations
to intrusion are examined. Ways of investigating the
management of the risk and security of data and data systems
a re presented as a function of design through re c ove ry and pro t e c-
tion. Issues of risk and security, as they are related to gove r nment
and specific industries, are major topics in the course. Ex a m p l e s
a re presented of how major technological advances in computer
and operating systems have placed data, as a tangible corporate
asset, at risk. Quantitative sampling techniques for risk assessment
and for qualitative decision making under uncertainty are
explored.
ECOM 640 Internet Principles and Applications (3)
This course examines both the technological bases and applications
of the Internet. The first part of the course studies Internet
technology including packet networking, TC P / I P, Internet security
and authentication (e.g., firewalls, encryption, virtual private
networks), Internet 2, and IPv6. The second part of the course
reviews Internet applications and their evolving use for multimedia
transmission (such as voice over the Internet), private
and leased service IP networks, e-commerce, data warehousing,
and data mining. Finally, policy issues such as universal service
and access are examined.
ECOM 650 E-Commerce Applications and Operations (3)
This course provides an understanding of e-commerce applications
and operations. The course covers technical topics such as
the Internet, intranets, extranets, portals, and search engines.
Students learn the role of Enterprise Resource Planning (ERP)
as the e-business backbone, supply and selling chain management
tools, Customer Relationship Management (CRM),
e-procurement, outsourcing, and electronic payment systems.
In addition, the course covers the fundamental applications
associated with electronic end-to-end business, including e-mail
and other messaging technologies, electronic document management,
work f l ow, data warehousing and data mining, know l e d g e
management, and other decision support systems. Finally, the
course covers management issues such as collaboration, strategic
alliances, just joint ventures, and other methods to achieve
strategic advantages and sustained operations.
w w w. u m u c . e d u / g r a d
Un i versity of Ma r yland Un i versity College | 127 |