A+B. Intro_SJ.1 - University of Maryland University College

ADMN 690 Management Project (3)
Prerequisite: ADMN 651. Students demonstrate their ability
to structure and complete a major project that identifies and
re s o l ves an important management or organizational issue. St u -
dents re p o rt the results of their efforts in written and oral form.
The project may be developed in cooperation with students’
c u r rent employers or with some organization of their choice,
p rovided there is no conflict of interest. The project is conducted
under the direction of an on-site supervisor in cooperation with
a faculty advisor. Students have two semesters within the seve n -
year time limit to complete the management project.
AMBA 600 MBA Fundamentals (1)
This course is designed to provide students with management
fundamentals and an opportunity to improve their proficiency
in the Web-based technologies used throughout the MBA program.
The objective of this course is to prepare people with
diverse academic and business backgrounds to work and learn
effectively in an online environment. There are assignments in
statistics, financial accounting, and the theory of constraints.
Students also prepare a PowerPoint presentation and write a
research paper. By the end of the course, students should have
a good understanding of both the academic requirements and
the technical skills necessary to succeed in the MBA program.
AMBA 601 The Role of the Manager and Organizations in
Society (6)
This course introduces participants to the concepts and theories
that are the essential building blocks of management thinking.
These key themes are incorporated thro u g hout the MBA program
and will be further developed in subsequent courses. They
are sequenced so that they build upon each other during the
program. The core themes are the manager as a leader, the manager
as a systems thinker, the manager as a critical thinker, ethics
and social responsibility, the organization as a global enterprise,
and evolving business models.
AMBA 602 The Dynamics of Individuals and Groups at
Work (6)
This course is designed to offer learning opportunities wherein
students can evaluate the interplay of the nature, meaning, and
value of work with individual, group, organizational, and societal
outcomes. It explores strategies and methods for aligning
individual interests and organizational needs to reach organizational
goals. Through readings, case analyses, exercises, presentations,
and discussions, students analyze the philosophical, legal,
psychological, and structural decisions that managers and leaders
must make in managing the dynamic human element at work.
The course includes interpersonal skill development, with an
emphasis on effective communication processes, to assist students
in increasing their competence in successfully working
with people.
AMBA 603 The Marketing of New Ideas (6)
The rapid pace of technological change, coupled with the globalization
of business, has increased the competitive pressure on
organizations to more quickly evolve their product and service
offerings. Stable product design and long production runs are
no longer the norm. Because product life cycles are now often
measured in months rather than years, companies want to cust
o m i ze their pro d u c t s to sustain customer loyalty. This course
discusses business development strategies from the perspective
of the customer and investigates sources of new capital, which
can be tapped to finance development efforts. Formulating
effective marketing programs that address the continuous flow
of new products is equally important. In part i c u l a r, electro n i c
commerce is becoming an increasingly popular distribution
channel and is an integral part of the seminar. Fi n a l l y, this course
a p p roaches the process of new product development from the
p e r s p e c t i ve of how information is created and managed in organizations.
Topic areas include innovation, entre p re n e u r s h i p,
k n owledge management, product development, marketing management,
and electronic commerce.
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