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2012 Global Market report - NAI Global

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Savannah, Georgia<br />

Honolulu, Hawaii<br />

Contact<br />

<strong>NAI</strong> Savannah<br />

+1 912 358 5600<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

356,143<br />

389,596<br />

173,004<br />

$66,159<br />

$51,030<br />

34<br />

The Savannah MSA has had six consecutive quarters of<br />

recovery as of Q2 2011. Economic indicators show steady<br />

recovery through 2011 with stronger improvements<br />

beginning in early <strong>2012</strong>. The economic drivers are logistics,<br />

tourism, manufacturing (e.g., Gulfstream Aerospace,<br />

Mitsubishi Power Systems) and a large military and<br />

educational presence. The Port of Savannah was the second<br />

busiest US container port for export by tonnage in FY2011.<br />

Savannah had 11.4 million tourists spending $1.7 billion in<br />

2010.<br />

Demand in most sectors has seen some improvement over<br />

2010. Very little new development has been permitted with<br />

the exception of build-to-suit projects. The downtown CBD<br />

saw its first modern day Class A office building break<br />

ground. A 72,072 SF GSA build-to-suit will house the US<br />

Attorney's office on four of its six floors. Modest activity in<br />

all submarkets is reflected in the high teens to 20+ %<br />

vacancies.<br />

Industrial vacancy of around 7 million SF continues to<br />

gradually improve with almost 2 million SF of absorption in<br />

Q2 2011 and 900,000 SF in Q3. Large distribution space<br />

abounds with over 3 million SF of first generation space<br />

including five free standing Class A buildings over 400,000<br />

SF. Most leasing activity was port related 3PLs. Walmart took<br />

800,000 SF of space. Duke Realty, the largest industrial<br />

owner in Savannah, purchased an income producing<br />

330,000 SF building. Dollar Tree and Gulfstream Aerospace<br />

both have sizable expansions in progress.<br />

National retailers have resumed interest in Savannah.<br />

Whole Foods, Anthropologie and others are pursuing sites.<br />

Kohl’s is entering the market with an 80,000 SF space and<br />

Office Depot is relocating to 20,000 SF vacated by Books-<br />

A-Million. The overall vacancy is under 7% with highest<br />

vacancies in strip centers. Prime locations in the historic<br />

district and the Southside continue to garner significant<br />

interest.<br />

Multifamily has seen improvements with some land trades<br />

but little new construction. A notable project, Sustainable<br />

Fellwood, a public/private, LEED certified mixed income<br />

development composed of 220 Units on 27 acres has Phase<br />

I fully occupied.<br />

Hotel occupancy continues to improve with downtown<br />

occupancies over 85%. Sales revenue in the sector hit record<br />

highs through the first half of 2011 and room rates rose 11%.<br />

Contact<br />

<strong>NAI</strong> ChaneyBrooks<br />

+1 808 544 1600<br />

Metropolitan Area<br />

Economic Overview<br />

2011<br />

Population<br />

2016 Estimated<br />

Population<br />

Employment<br />

Population<br />

Household<br />

Average Income<br />

Median<br />

Household Income<br />

Total Population<br />

Median Age<br />

975,811<br />

1,067,904<br />

467,817<br />

$88,098<br />

$71,068<br />

36<br />

During 2011, Hawaii’s economic indicators have been<br />

mixed. Tourism statistics, civilian wages and state general<br />

fund tax revenues have displayed positive growth over 2010,<br />

however private building permits and government contracts<br />

awarded have decreased. Hawaii’s unemployment rate<br />

(6.4%) is below the national average (9.1%) and has<br />

remained largely static from the previous year.<br />

In aggregate, the local economy has displayed gradual net<br />

gains that are expected to continue into <strong>2012</strong>. However,<br />

consumers fear economists’ predictions of a potential<br />

“double-dip” recession which could be triggered by ongoing<br />

domestic and international debt crises.<br />

The tourism industry experienced the beginnings of a<br />

recovery in 2011, buoyed by strong increases in visitors<br />

from Canada, China and Australia. However, during this<br />

period, visitors from Japan declined sharply, impacted by<br />

the March 2011 earthquake and tsunami. Tourism forecasts<br />

for <strong>2012</strong> include continued recovery, with total visitors,<br />

visitor days, and visitor expenditures forecasted by DBEDT<br />

to grow 2.9%, 2.7%, and 5.3%, respectively.<br />

Down from its 2006 peak, commercial real estate leasing<br />

exhibits improvement over 2010. The retail sector posted<br />

modest gains in occupancy over the past four quarters with<br />

statewide vacancy approximating 5%. Nevertheless, lease<br />

rates softened as weak gross sales continue to mirror<br />

prevailing economic conditions.<br />

The office market is negatively impacted by vacancy rates<br />

at a 10 year peak with corresponding decreasing rental<br />

rates. The construction declines severely impacted the<br />

industrial market yet statewide vacancy of -4.7% is well<br />

below the national average of 13.9%.<br />

Somewhat counter-intuitively, the investment market in<br />

Hawaii has performed relatively well over the past eight<br />

quarters. During this period, many of Hawaii’s asset classes<br />

have seen numerous “trophy” properties trade at<br />

compressed cap rates. Certain asset classes such as<br />

development land and lodging have experienced less activity<br />

as lenders continue to work out of their positions. Other<br />

notable activity includes the opening of the Aulani Disney<br />

resort in Ko Olina and the Asia Pacific Economic Cooperation<br />

(APEC) conference.<br />

Savannah At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

Class C<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

Class C<br />

IndustrIal<br />

$ 35.00<br />

N/A<br />

$ 18.00<br />

$ 14.00<br />

N/A<br />

$ 18.00<br />

$ 12.00<br />

$ 10.00<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

35.00<br />

N/A<br />

22.00<br />

18.00<br />

N/A<br />

22.00<br />

16.00<br />

16.00<br />

$ 35.00<br />

N/A<br />

$ 20.00<br />

$ 17.50<br />

N/A<br />

$ 18.50<br />

$ 14.00<br />

$ 12.00<br />

25.00%<br />

N/A<br />

22.00%<br />

18.00%<br />

N/A<br />

21.00%<br />

15.00%<br />

18.00%<br />

Bulk Warehouse<br />

Distribution<br />

Flex/Service<br />

retaIl<br />

$<br />

$<br />

$<br />

3.00<br />

3.25<br />

5.50<br />

$<br />

$<br />

$<br />

4.35<br />

4.35<br />

9.00<br />

$<br />

$<br />

$<br />

3.75<br />

3.95<br />

7.00<br />

22.80%<br />

15.50%<br />

10.00%<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

Regional Malls<br />

deVeloPment land<br />

$ 18.00<br />

$ 10.00<br />

$ 10.25<br />

$ 25.00<br />

Low/Acre<br />

$<br />

$<br />

$<br />

$<br />

40.00<br />

24.00<br />

31.00<br />

50.00<br />

$ 20.00<br />

$ 18.00<br />

$ 25.00<br />

$ 35.00<br />

High/Acre<br />

7.00%<br />

9.00%<br />

1.10%<br />

1.00%<br />

Office in CBD<br />

Land in Office Parks<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$ 1,300,000.00 $ 2,800,000.00<br />

$ 125,000.00 $ 450,000.00<br />

$ 35,000.00 $ 150,000.00<br />

$ 30,000.00 $ 125,000.00<br />

$ 200,000.00 $ 650,000.00<br />

$ 15,000.00 $ 60,000.00<br />

Honolulu At A Glance<br />

(Rent/SF/YR) low High effective avg. Vacancy<br />

doWntoWn offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

suburban offIce<br />

New Construction (AAA)<br />

Class A (Prime)<br />

Class B (Secondary)<br />

IndustrIal<br />

Bulk Warehouse<br />

Manufacturing<br />

High Tech/R&D<br />

retaIl<br />

Downtown<br />

Neighborhood Service Centers<br />

Community Power Center<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

31.20<br />

25.80<br />

N/A<br />

17.40<br />

13.20<br />

10.80<br />

11.88<br />

10.80<br />

21.60<br />

24.00<br />

41.40<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

$<br />

N/A<br />

34.80<br />

30.00<br />

N/A<br />

27.00<br />

21.00<br />

15.60<br />

12.60<br />

15.60<br />

36.00<br />

42.00<br />

55.80<br />

N/A<br />

$ 33.00<br />

$ 27.90<br />

N/A<br />

$ 22.20<br />

$ 17.10<br />

$ 13.20<br />

$ 12.04<br />

$ 13.20<br />

$ 28.80<br />

$ 33.00<br />

$ 48.60<br />

N/A<br />

13.20%<br />

11.00%<br />

N/A<br />

9.50%<br />

10.30%<br />

4.80%<br />

6.80%<br />

4.80%<br />

3.40%<br />

3.00%<br />

5.00%<br />

Regional Malls<br />

$ 33.60 $ 114.00 $ 73.80 1.00%<br />

deVeloPment land Low/Acre High/Acre<br />

Office in CBD<br />

Land in Office Parks<br />

N/A<br />

$ 1,000,000.00<br />

N/A<br />

$ 1,530,000.00<br />

Land in Industrial Parks<br />

Office/Industrial Land - Non-park<br />

Retail/Commercial Land<br />

Residential<br />

$<br />

$<br />

$<br />

$<br />

950,000.00<br />

780,000.00<br />

850,000.00<br />

30,000.00<br />

$ 1,060,000.00<br />

$ 1,020,000.00<br />

$ 1,250,000.00<br />

$ 3,700,000.00<br />

<strong>2012</strong> <strong>Global</strong> <strong>Market</strong> Report n www.naiglobal.com 95

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